Lee Frederiksen — December 8, 2017 Follow @hingemarketing — December 8, 2017 In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography … Continue reading What Is the Cost of Video Production for the Web?
Category Archives: Video Strategy
6 Show-Stopping Ideas for Your End of Year Event Video
Gregg Litman — December 6, 2017 — December 6, 2017 With the holiday season fast approaching, many of us are looking forward to holiday parties and year-end events. And many organizations try to spice up their celebrations, galas and parties with video. That’s a lot of fun – unless you’re the one chosen to come … Continue reading 6 Show-Stopping Ideas for Your End of Year Event Video
How to Create Immersive Video Experiences
Lamia Chlala — December 5, 2017 — December 5, 2017 This blog post is the second in a series of 5 expanding on Brightcove’s INBOUND presentation to help every video initiative deliver better value. I recently took a trip to the South of France. Even now, months later, I find myself reflecting fondly back on … Continue reading How to Create Immersive Video Experiences
Practical Tips For Integrating Video Into Your Marketing
By Mandy Pennington November 28th, 2017 It’s a beautiful thing when you find a marketing strategy that people want more of. Every day, we’re shown thousands of advertising messages, most of which we’re blind to. But believe it or not, 43% of people want to see more video content from marketers – a key statistic … Continue reading Practical Tips For Integrating Video Into Your Marketing
How ‘Free’ Killed Video, And What We Can Do To Save It
How ‘Free’ Killed Video, And What We Can Do To Save It by Steven Rosenbaum , Featured Contributor, November 20, 2017 On Feb. 14, 2005, three partners gathered at a pizza parlor in San Mateo, Calif. Like most startups, they’d found a problem they wanted to solve. They were making videos with their friends of … Continue reading How ‘Free’ Killed Video, And What We Can Do To Save It
Producing Video En Masse – 4 Practical Tips
George Shipley — November 20, 2017 — November 20, 2017 We need video. And lots of it. It’s something we hear all the time. Video has become such a central way of engaging with audiences, that brands require more and more of it. And for businesses with large product lines, whether its a portfolio of … Continue reading Producing Video En Masse – 4 Practical Tips
Creating Video that Delivers – Our 5 Secrets
George Shipley — November 20, 2017 — November 20, 2017 When people see video content they like, they are 41% more likely to seek future content from that brand and 37% are likely to purchase your product or service! Video is a hugely powerful marketing tool. But its not simply about being entertained, audiences want … Continue reading Creating Video that Delivers – Our 5 Secrets
Eager to embrace live video? Inspiration and tips on how to get started
How can you go live with confidence? Columnist Jordan Kasteler discusses the strategy and tools you’ll need to make sure you don’t look like an amateur. Jordan Kasteler on November 7, 2017 Content shock. You’ve likely heard that expression. It’s descriptive of what the world is feeling these days with the incredible amounts of … Continue reading Eager to embrace live video? Inspiration and tips on how to get started
6 Video Design Tips the Pros Don’t Want You to Know
Ana Gotter — October 30, 2017 Follow @ana_gotter — October 30, 2017 Hiring expert videographers and video editors is insanely expensive. This means that most small and medium-sized businesses are left to handle the video creation process on their own. While we’ve shared plenty of tips on the Shakr blog about how to save money … Continue reading 6 Video Design Tips the Pros Don’t Want You to Know
How Much Text Should I Use in My Videos?
Ana Gotter — October 12, 2017 Follow @ana_gotter — October 12, 2017 We already know that more people prefer to watch videos instead of reading text. But what about text in videos? How much text, if any, should be used? Though the emphasis is on the visual when it comes to videos, the text we … Continue reading How Much Text Should I Use in My Videos?
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