Category Archives: Video Marketing

5 Holiday Video Marketing Ideas to Stay Connected from Afar

Jess Rozario-Ospino December 7, 2020 Video is the most engaging form of content, and with good reason. With more and more brands moving their business online, video continues to be instrumental in helping them stay relevant, and connected. What’s more, video levels the playing field for small businesses by providing visibility in the same space … Continue reading 5 Holiday Video Marketing Ideas to Stay Connected from Afar

In-video engagement as an alternative to ads

How to activate engagement within the video-viewing experience. Rodric Bradford on November 18, 2020 Video is a key channel marketing channel, but traditional advertising strategies are not always the best choice. “[Pre-roll and post-roll] video campaigns can be effective but often there just simply isn’t enough time for the product to be displayed for the … Continue reading In-video engagement as an alternative to ads

4-Step Guide to Effectively Using Video to Relate with Your Customers Innovatively

Joseph Chukwube September 5, 2020 Engagement determines the effectiveness of any marketing strategy. Yet, the nature of video excludes interaction and it is a challenge for marketers to create a video strategy that engages the customer. Of course, internet users want video content from brands. But for brands to engage their customers using videos, they … Continue reading 4-Step Guide to Effectively Using Video to Relate with Your Customers Innovatively

Animated Videos: The Business Trend You Shouldn’t Miss in the New Normal

Dana Kachan August 11, 2020 For those who’re seeking how to gain customer loyalty, make a business stand out in the digital space, and build a powerful brand regardless of a recession. Here I’m sharing just a few helpful tips and ideas on how animated marketing videos can help do it. Businesses all over the … Continue reading Animated Videos: The Business Trend You Shouldn’t Miss in the New Normal