Category Archives: Video Marketing

4 Ways to Add Video to Your Marketing Strategy

Tom Wozniak August 3, 2020 Video is widely recognized as one of the most powerful tools for marketing and communication. Having put together various types of video marketing programs for multiple companies over the years, I’m a big believer in the effectiveness of video as a tool in your content marketing program. Below are four … Continue reading 4 Ways to Add Video to Your Marketing Strategy →

9 Ways to Level Up Your Facebook Video Marketing

Video Marketing

Michelle Morgan August 1, 2020 Marketing with videos on Facebook can be a great way to get your message in front of your target audience while using a more dynamic ad creative. Most people want more video. The only problem? Video marketing can be intimidating for those who haven’t done it. In this post, I’m … Continue reading 9 Ways to Level Up Your Facebook Video Marketing →

How to Use Personalized Video Marketing to Increase Your Engagement

Video Marketing

Brad Smith July 30, 2020 The average person will watch 84 minutes of online video every day this year. Every day. With users consuming that much video, your marketing needs to stand out. That’s why personalized video marketing is key. After all, 91% of consumers are more likely to shop with brands that recognize them … Continue reading How to Use Personalized Video Marketing to Increase Your Engagement →

How AI and video marketing can work together in the time of COVID

Video Marketing

Selling luxury real estate remotely using AI and video. Rodric Bradford on July 15, 2020 “While early adopters of AI are still bullish, their competitive advantage may be waning as barriers to adoption continue to fall and more creative use of the technology grows.” Those are the words of Deloitte AI Institute Principal Nitin Mittal … Continue reading How AI and video marketing can work together in the time of COVID →

Social Media Video Marketing Trends 2020 [New Survey]

Video Marketing

Osama Khabab July 2, 2020 Time is undoubtedly the most valuable asset in our lives. Therefore, as humans we’re always seeking convenience that saves us time in different activities that we carry out each day, such as consuming information. By using our visual and auditory senses, we’re able to consume information faster when watching a … Continue reading Social Media Video Marketing Trends 2020 [New Survey] →

How to Create a Video Marketing Strategy That Gets Results

Video Marketing

Susan Friesen June 30, 2020 3 Steps to Reaching Your Ideal Customer with Video Content Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust. I … Continue reading How to Create a Video Marketing Strategy That Gets Results →

A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing

Video Marketing

Ana Gotter June 22, 2020 Tide is a well-established laundry detergent that also has a long history of advertising excellence–especially on TV. The brand’s unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, there are multiple tactics at … Continue reading A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing →

Video Marketing Trends to Look Out for in 2020

Video Marketing

Osama Khabab — June 2, 2020 People often like to make predictions about what lies ahead. Experts from every field try to paint a picture of the future they believe will unfold. As we began our journey into another decade, people shared their opinions of what to expect next. Most of these forecasts ended up … Continue reading Video Marketing Trends to Look Out for in 2020 →

4 Video Marketing Tips You Need to Know

Video Marketing

Jared Atchison — May 3, 2020 Are you looking for a way to reach your target audience while improving engagement and sales? If so, it could be time to start thinking about adding video content to your existing marketing strategy. Simply speaking, video marketing is the process of making video content to reach your marketing … Continue reading 4 Video Marketing Tips You Need to Know →

How to Double the Audience of Your Video by Making it Mobile-Friendly

Video Marketing

Allison Hall — April 10, 2020 Video marketing can take your marketing strategy to the next level. Video content can consist of personal, authentic posts that engage your audience with audio and visual storytelling. In fact, video can be an even stronger medium to attract attention to your large or small business than images or … Continue reading How to Double the Audience of Your Video by Making it Mobile-Friendly →