Jefri Yonata — December 29, 2016 — December 29, 2016 The year 2016 has been an especially exciting year of video marketing and social media growth. In fact, it’s so exciting that we had to roll out our own video marketing predictions for 2017. Businesses have been churning out content, especially videos, across multiple social … Continue reading 3 Simply Awesome Factors for More Engagement Social Video Marketing in 2017
Geoff Anderson — November 25, 2016 — November 25, 2016 It’s easy to throw yourself straight into your next video project, but without a clear strategy you risk wasting time, money, and the ongoing engagement of your audience. Here are the top four things to consider when putting together your next video strategy: Understand your … Continue reading How to Create a Video Marketing Strategy That Works
Evelyn Timson — November 22, 2016 Follow @Aspect_FandV— November 22, 2016 One of the secrets to successful social media marketing is the creation of an always on, always available approach. A Facebook status update here, a Tweet there, an amusing (and let’s not forget relevant) meme shared on Instagram. It’s interesting then that many companies, … Continue reading The Help Hub Hero Strategy in Video Marketing
Laura Smous — November 19, 2016 Follow @laurasmous— November 19, 2016 Earlier this week, we showed you easy ways food brands can use snackable videos, in their influencer marketing. Today, we’ll cover ways brands can work with influencers to create holiday video marketing that drives sales this holiday season. Video generates 1,200 percent more shares … Continue reading Holiday Video Marketing
Dan Trefethen — November 12, 2016 — November 12, 2016 With video becoming more and more a regular option in B2B marketing content (and an effective one), the next evolutionary step is optimizing the medium to be even more impactful. People like video. It’s easy, familiar, visual, and can pack a lot of information into … Continue reading Where to Place Interactive Elements in Your Marketing Videos
Jackie Van Meter — October 28, 2016 — October 28, 2016 How do you determine the ideal length for your videos to keep viewers engaged? A bit of research on the topic pulls up answers stating that the perfect video length is everything from two to five minutes to 10 to 12 minutes to a … Continue reading Video Marketing: What Should Be the Ideal Video Length?
By Evelyn Timson October 17th, 2016 No company can establish a sustainable online presence with big budget advertising alone. Content marketing to the YouTube generation requires acting like a YouTuber, an expert, and an advertiser. What’s needed in other words, is a multi-tiered approach. The Help Hub Hero approach to video marketing is such a strategy. … Continue reading The Help-Hub-Hero Approach To Video Marketing
by Kari Jo FaulhaberOctober 5, 2016 In many households, there’s usually a leader that takes charge to get things done. They’re the ones that plan the meals, do the laundry, drive the kids around, coordinate activities, and make sure everyone in the family feels loved every day. Well, consider a video producer “the household leader” … Continue reading Video Marketing: What Does a Video Producer Do?
by Blaise Lucey Follow @blaiselucey00September 19, 2016 Video marketing. It’s kind of a big deal now. Brands are creating video content for paid social ads, YouTube channels, and placements with third parties. They’re building in-house studios, hiring influencers, and even using drones for cool angles. But what is the ROI of all these video marketing … Continue reading How You Can Use Bitly to Track Video Marketing ROI
Looking to get started with online video advertising? Columnist Pauline Jakober offers some suggestions for what to do (and what not to do) in your video campaigns. Pauline Jakober on September 9, 2016 Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve … Continue reading 8 dos and don’ts of successful video advertising
