Category Archives: TV Advertisement

Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media

Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media by Wayne Friedman , January 26, 2023 Traditional linear TV — national and local broadcast and cable — will see flat advertising growth in the fourth quarter — nearly the same as digital media advertising platforms, according to estimates from MoffettNathanson Research. … Continue reading Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media

Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal

Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal by Wayne Friedman , January 13, 2023 Looking to eliminate any media business conflicts going forward in the measurement space, Samba TV has sold off its media sales unit to MiQ, a programmatic media company, in a multi- year deal. At the same time, Samba … Continue reading Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal

TV Program Ad Spend, Promotion Up 8% Over 3 Months, ‘Yellowstone’ Gets Big Push

TV Program Ad Spend, Promotion Up 8% Over 3 Months, ‘Yellowstone’ Gets Big Push by Wayne Friedman , December 9, 2022 Since the start of the TV season, TV network-based companies have increased on-air media time and paid-advertising spending by 8% to promote their own programming — to $2.19 billion in total media value, according … Continue reading TV Program Ad Spend, Promotion Up 8% Over 3 Months, ‘Yellowstone’ Gets Big Push

Linear TV Takes Another Hit, Q3 Cord-Cutting Declines 6.2%

Linear TV Takes Another Hit, Q3 Cord-Cutting Declines 6.2% by Wayne Friedman , December 2, 2022 Steep cord-cutting by pay TV subscribers in the third quarter continued at nearly the same rate as in the second quarter — down 6.2%, according to MoffettNathanson Research estimates. The third quarter witnessed a decline of 655,000 subscribers versus … Continue reading Linear TV Takes Another Hit, Q3 Cord-Cutting Declines 6.2%

Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls

Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls by Karlene Lukovitz  @KLmarketdaily, July 15, 2022     Despite slowing growth for leading subscription video-on-demand (SVOD) services in North America in particular, these subs grew by 17.7% to 1.34 billion on a global basis in 2021, according to a report from … Continue reading Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls

Media Measurement: One Currency? Multiple? Does It Matter?

Media Measurement: One Currency? Multiple? Does It Matter? by Maarten Albarda , Featured Contributor, June 24, 2022 In the last century, the advertising community lived in a world where there were TV ratings — and then measurement of “other media.” All media metrics ultimately led to reach, frequency and GRPs. It was “easy” and understood … Continue reading Media Measurement: One Currency? Multiple? Does It Matter?

Roku, Walmart Press ‘Ok,’ Partner For Shoppable TV, Ecommerce

Roku, Walmart Press ‘Ok,’ Partner For Shoppable TV, Ecommerce by Wayne Friedman , June 17, 2022 Roku and Walmart are partnering for what they say is a “first-of-its-kind” ecommerce partnership: making TV streaming a place for online shopping. Walmart will be the exclusive retailer where Roku device/platform users can purchase products from Walmart directly. In … Continue reading Roku, Walmart Press ‘Ok,’ Partner For Shoppable TV, Ecommerce