Pam Hughes December 8, 2021 TikTok has shared a new set of tips on maximizing conversions with your TikTok ads, based on thousands of examples in its auction platform. Using automated analysis, TikTok scanned its ad network to identify critical elements of the highest converting campaigns, which could help maximize the performance of your approach … Continue reading Easy Creative Tips to Make Your TikTok Ads Work Harder
Category Archives: TikTok
The Homogenization Of Brands On TikTok
The Homogenization Of Brands On TikTok by James Cadwallader , November 23, 2021 Over the last 18 months, we’ve witnessed TikTok grow from an awkward spotty teenager into a well-groomed socialite that everybody wants to be friends with. And by everybody, I predominantly mean advertisers. In the early days of TikTok advertising, there were a … Continue reading The Homogenization Of Brands On TikTok
Forget TikTok – Try These Booming Social Media Networks Instead
Richard Tiland October 22, 2021 Are you looking to grow your business? We’ll assume the answer is yes! As a business owner, you’re probably very familiar with social media platforms such as Facebook, Instagram, or TikTok. You might even be using them to promote your offer. That’s terrific. But if that’s the case, you also … Continue reading Forget TikTok – Try These Booming Social Media Networks Instead
The Changing Face of TikTok
Linda Landers October 5, 2021 By the time TikTok burst on the U.S. scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. Since then, it has overcome a long list of problems—including increased pressure from legislators and copycat features from long-standing social media giants—to become one … Continue reading The Changing Face of TikTok
TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement by Laurie Sullivan @lauriesullivan, September 28, 2021 TikTok wants to sell more advertising, but it needs to ensure advertising on its platform remains safe. Adding a partner like DoubleVerify, which can help brands measure viewability, fraud and in-geo impressions, might just convince them. The companies announced a … Continue reading TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
How to Be Successful on TikTok
Sahail Ashraf August 25, 2021 TikTok is a great place for brands to be. But it isn’t somewhere you can ‘fly blind’. Take a look at our tips that will help your brand become successful on the platform. TikTok is, first and foremost, meant to be a fun place. This means that success on the … Continue reading How to Be Successful on TikTok
TikTok vs. Instagram Reels: What’s the Difference?
Kamaria Campbell August 21, 2021 By now, I’m sure you’re aware of Instagram’s short, punchy, and entertaining video clips called Reels. Since its launch in 2020, the use of Reels has grown tremendously. As a business owner or marketing manager, I know resources and budgets are finite. So, you’re faced with a few questions: Should … Continue reading TikTok vs. Instagram Reels: What’s the Difference?
Time spent on content is what matters to TikTok: Friday’s Daily Brief
Plus another reminder to take our 3 minute Event Participation survey. Chris Wood on July 23, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Time spent on content is what matters to TikTok: Friday’s Daily Brief
TikTok Taps Vimeo To Go After SMB Market
TikTok Taps Vimeo To Go After SMB Market by Laurie Sullivan , Staff Writer @lauriesullivan, July 19, 2021 Google, Microsoft, and Facebook built a community of small and medium-sized companies to grow their respective ad businesses. Small businesses feed Google and Facebook. Ten years ago, Ian Lurie answered the question of what percentage of Google’s ad revenue … Continue reading TikTok Taps Vimeo To Go After SMB Market
TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4
TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4 by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2021 My daughter works for a nonprofit. She and her team this week created a three-minute long TikTok video as a team-building exercise. In fact, her entire organization at the location in which she works … Continue reading TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4