Jock Breitwieser October 28, 2020 LinkedIn is the most powerful platform for B2B social sellers. The vast network that LinkedIn provides allows you to identify and connect with decision-makers that fit your ideal client profile. On LinkedIn, there are more than 61 million senior-level influencers and 40 million people in decision-making positions. LinkedIn provides a … Continue reading Social Selling on LinkedIn: 9 Top Tools to Use in 2020
Jock Breitwieser October 21, 2020 Facebook is a powerful platform with an immense following. By 2017, a quarter of the world’s population was using Facebook monthly. Big is probably an understatement. Facebook is better described as “colossal.” As a social seller, to ignore Facebook is to limit your potential severely. While LinkedIn might be the … Continue reading Social Selling on Facebook: Top 10 Tools to Use in 2020
Jock Breitwieser September 16, 2020 Facebook sees Messenger, their Facebook-connected instant messaging and texting app, as playing a significant role in the future of the company. Facebook itself has 2.3 billion monthly active users. Facebook Messenger has more than 1.3 billion active users. Many of those users use the platform as a primary communication channel. … Continue reading Social Selling on Facebook: Understanding Messenger Bots
Jock Breitwieser July 23, 2020 So, you’re interested in improving your social selling skills. Naturally, you want to dedicate your limited time to a platform that is going to have the most impact on your business. This leads many to choose Facebook, the world’s largest social network. There are many reasons why Facebook makes an … Continue reading Social Selling on Facebook Done Right in 5 Easy Steps
Dhariana Lozano July 15, 2020 Selling on social media isn’t always so straightforward. Most of us are not a big celebrity where one tweet or Instagram post can drive a ton of traffic and sales. Striking a balance between value and sales messaging is key to not coming off as too salesy online. In this … Continue reading How to Sell on Social Media Without Being Too “Salesy”
Jock Breitwieser July 9, 2020 One of the biggest challenges that new social sellers face is knowing how to measure their progress. Social selling is a strategy that includes many different individual tasks and interactions, so how do you measure success?To be an effective social seller, you have to know how to start conversations with … Continue reading 10 Social Selling Metrics to Measure & Improve Effectiveness
Jock Breitwieser — March 30, 2020 Social buying is not only a hot topic. It’s also the future of commerce. More than 74% of shoppers rely on social media when making purchasing decisions. This is in big part due to the democratic nature of social networks and unbiased reviews from users and social influencers. Equally … Continue reading Social Listening: The First Step to Social Selling
Dave Brock — February 27, 2020 Listen to the proponents of “Social Selling,” and it is the future of selling. It is the way for us to “develop relationships,” extend our reach, capture new prospects and customers. The Social Selling experts talk about extending the size of your networks, many talking about how many 100’s … Continue reading Social Selling, Bar Hopping, and Relationship Commoditization
Susan Friesen — August 20, 2019 Follow @eVisionMedia — August 20, 2019 5 Social Media Selling Tips & Warnings Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they’re already … Continue reading Selling on Social Media Without Driving People Away
James Potter — July 19, 2019 Follow @thelinkedinman — July 19, 2019 When I originally started out as a salesman (many years ago!!), the sales process was quite simple – make some leads, follow them up with a demo or meeting and then (politely) chase them up to get some commitment. Diagrammatically it looked like … Continue reading On Social Selling
