Karla Jackson — February 16, 2017 — February 16, 2017 We know that sometimes it’s easier to simply post an update to your social sites without adding images or GIFs. But nowadays, these types of posts just won’t fly! For one, it’s hard to make them stand out amongst the memes, videos, and other visual … Continue reading How to Add Images & GIFs to Your Social Posts
As the role of the social consumer market insights professional becomes ever more vital to organizations, contributor Will McInnes takes a look at the hurdles they face and how to successfully deal with them. Will McInnes on January 31, 2017 Fact: Social insights offer value to many areas across the enterprise. This fact indicates … Continue reading The 3 challenges all social CMI professionals face (and how to overcome them)
Are you reaching your audience on social media the right way? Columnist Jordan Kasteler takes a look at 8 brands you can take a page from. Jordan Kasteler on December 6, 2016 at 12:21 pm Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, … Continue reading 8 companies doing social media right and what marketers can learn from them
Dennis Yu — December 2, 2016 Follow @dennisyu— December 2, 2016 If you’re a social media manager, you may see the world of search-engine optimization as arcane Google trickery mixed with quasi-technical babblings. Allow me to show you how to make Google and the various folks who do SEO your buddies. First, Google what you … Continue reading A Social Media Manager’s View on SEO
Samrat Patel — November 10, 2016 — November 10, 2016 Social media is the largest growing sector for company marketing and customer support. The internet has enabled instant responses and up-to-date advertising campaigns. However, as any person that has run social media professionally, whether it be for their company or your own professional profile, the … Continue reading Social Media Automation and You
by Kelley Schultz July 7, 2016July 7, 2016 SMX Advanced always has a big impact on me, as the strategies other digital marketers share are always data-driven and insightful. 2016 sessions were no exception, and in my last post I included some key tips on optimizing for the mobile journey. It’s no surprise that mobile … Continue reading 7 Reasons Why Social Media Is A Home Run Channel
by Katerina Petropoulou March 12, 2016 Follow @kat_petropoulouMarch 12, 2016 What should I post next? I’m sure that you’ve asked yourself this question at some point. Managing social media for a (personal) brand, entails a number of different tasks such as creating and posting content, engaging with your community on different platforms, reporting on your … Continue reading Why You Need A Social Media Calendar And How To Create One
by Lia Winograd March 3, 2016March 3, 2016 “We are a nation of Google and Facebook” – President Obama Barack Obama’s 2008 candidacy revolutionized how political campaigns operate in the digital age. Obama was the first presidential candidate to effectively use social media as a core strategy for interacting with voters, not just to raise … Continue reading How Social Media Can Be A Game Changer In The 2016 Presidential Election
by Milena Milano February 2, 2016February 2, 2016 Super Bowl season is a unique time in our industry. Creative genius surrounds us. From the in-game commercials to social engagement, brands seem to try a little harder this time of year to really stand out. One that really sticks out is the day that Oreo changed … Continue reading The Moment Social Media Changed
Mandy EdwardsJune 15, 2015 This may be one of the shortest blog articles I’ve ever written, however sometimes you do not need a lot of words to get your message across. Despite all of the articles we write advising others about what to post and not to post, we fall prey to our emotions sometimes … Continue reading Even Social Media Pros Screw Up
