Kate MillerJune 11, 2015 Marketing is largely about building and maintaining trust. It’s one thing to be able to reach out to a huge audience but that doesn’t mean anything if said audience is simply going to ignore everything you post. This is why it’s so incredibly important that you ensure you are doing everything … Continue reading Establishing Trust Through Social Media
Kate MillerJune 11, 2015 How long should a Twitter post be? Well, how long is a piece of string? In reality the ‘ideal length’ of any content is likely to vary depending on your niche/industry, your target demographic and the intent of said post. That said though, statistically speaking there are some useful guidelines to … Continue reading How Long Should Your Social Media Posts Be?
Jeff KorhanJune 10, 2015 On April 21st Google announced changes that will affect your business SEO. The most notable will be favorably ranking sites that are mobile responsive. It’s a fact that more than 50% of all web searches are performed with a mobile device. Google naturally sees little value in search results that cannot … Continue reading Style is the New SEO
Laura DonovanJune 10, 2015 Social Media has been around for a few years now. However, for many business owners, it is still a foreign concept. They understand traditional marketing. They add their name and maybe pay for an ad in the local telephone book; pay for a commercial on television or use a radio spot; … Continue reading Social Media, Social Advertising and ROI
Laura DonovanJune 9, 2015 Eight years ago I started to speak to local business owners about Social Media Marketing and how important it would be in the future. Often I was met with skepticism and even had a few business owners laugh at me, calling it ridiculous. Flash forward to today, Social Media Marketing has … Continue reading 5 Questions To Ask If Social Media Marketing Isn’t Working
Mark SchaeferJune 8, 2015 One of the most common business dilemmas is figuring our where to start with social media marketing. Today, I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. As with anything in life, there is … Continue reading What Are The Best Social Media Platforms For Your Business?
Lori SoardJune 6, 2015 One issue I see as an editor over and over are articles that are pretty lengthy and have a lot of redundant information. As a writer, you have something to say. That’s why you write after all. Writers also tend to be word lovers. It is easy for them to add … Continue reading Top Editing Tips for Cutting a Lengthy Post Down to Size
Jessica BowersJune 5, 2015 A Look at the New Kids on the Social Block It’s clear that social media isn’t just a passing trend. You know that you need to integrate major social networks like Facebook, Twitter, and YouTube into your brand’s marketing strategy. However, Facebook is now a little over 10 years old, YouTube … Continue reading Who’s Who: The New Breed of Social Networks
Jeff BullasJune 5, 2015 You have been running your business for a long time. Life is good. Sales are holding up. The admin processes and technology systems are nailed. You have your eye on your competitors and the industry. The business model is stable. Or is it? A small start-up starts selling direct online to … Continue reading 5 Digital Marketing Trends That Will Disrupt Your Business
Jennifer WebsterJune 5, 2015 Customers and potential customers demand a dynamic social media presence in today’s digital age. If you’re not getting results from content marketing efforts, it might be time to do a social media audit. Stale writing is a sign that you (and your content) are getting tired according to Katie Cooper, author … Continue reading Is Your Business Social Media Presence Failing?
