Priya Florence ShahJune 17, 2015 Are the obligatory dimensions for social media images on each channel making you crazy? They’re sure making me nuts. I mean, social media updates happen in real time. Who on earth can remember what dimensions each image should be so it shows up well on Facebook, Twitter, LinkedIn, Google+ etc? … Continue reading The Quick And Dirty Guide To Using Social Media Images
Sarah GreesonbachJune 16, 2015 Eighty-four percent of B2B marketers use some kind of social media marketing for business development, and a lot of that growth has taken place recently. Sixty-two percent of marketers said social media became more important in the last six months, and 72 percent have only been actively using social media marketing … Continue reading 5 Basic Steps Industrial and Manufacturing Companies Can Use for Getting Started In Social Media
jaceyjohnsonJune 16, 2015 Social media marketing has become a vital necessity for any business making its name in the business world. It can become a little confusing to determine what is the best social strategy to use, keeping in mind, the burgeoning numbers of social media platforms and the complexity of data analysis. In addition, … Continue reading Key to Mastering Social Media Marketing
Colleen McKennaJune 16, 2015 In my last post I spent a good deal of time talking about CEOs, their social savviness and how necessary this skill is for those leading today’s organizations. In my experience, almost every executive I know tells me how they simply don’t have time to do this or they are not … Continue reading Who Should Handle Your LinkedIn & Social Platforms?
Miriam HaraJune 15, 2015 “The advertising world is a young person’s game.” We have all heard this statement before – but is it accurate? Social media, although not in itself ‘advertising‘ has carved out its place within branding in an effort to establish brand relevancy. Similar to any other industry, advertising has evolved to include … Continue reading ‘Over the Hill’ for Social Media? I Don’t Think So.
Megan IngenbrandtJune 15, 2015 You’ve been hearing a lot about click fraud. And you’re worried it’s going to negatively affect your campaigns. Click fraud is an unnecessary evil that isn’t going away. In fact, advertisers lose $ 6.3 billion annually due to ad fraud, but it’s speculated that they could be losing as much as … Continue reading 6 Click Fraud Questions New Media Buyers Should Ask
Scott BarnettJune 14, 2015 Anywhere between 20-30% of all reviews are fake. Many conversations I have with business owners is how Bizyhood makes feedback “fair” for both the consumer and the business. One thing that is true is this: regardless of the popularity of sites such as Yelp and TripAdvisor (and the popularity of Amazon … Continue reading Let’s Kill Fake Reviews: How to Make Feedback Fair
Miriam HaraJune 13, 2015 In a world of anonymity, courtesy of all the social media channels we have, it’s increasingly easier to develop a ‘sub-persona’ (digital persona) of the real ‘you’. Social media engagement has given everyone a voice for their opinions – the good, the bad and the ugly! There’s nothing inherently wrong with … Continue reading Social Media Engagement: Takeaways from Mom
Michelle BrownJune 12, 2015 Pins and posts. Fans and favorites. Handles and hashtags. The world of social media has exploded and along with it, there is a lot of lingo to add to your arsenal of digital knowledge. So reference this handy social media glossary to get up to speed, check your knowledge and impress … Continue reading Social Media Glossary – Understanding Social Media from A to Z
Juliet CarnoyJune 12, 2015 As the digital landscape continues to evolve, consumer behavior increasingly requires brands to create a seamless omni-channel experience. Consumers regularly jump back and forth between the digital and physical realms and marketers are looking for innovative ways to create a holistic and unified brand experience. Here are 3 brands that have … Continue reading 3 Ways to Bridge the Physical and Digital Divide
