Adam SteinbergJune 29, 2015 If you oversee lead generation and nurturing at your company, this post is for you. Here are four inventive ways to generate and nurture leads via your B2B company website. 1. Create the perfect, simple website for each visitor persona. Ever meet someone at a party that immediately tries to tell you … Continue reading 4 Ways to Improve Lead Gen & Nurturing on Your Website
Christopher PennJune 27, 2015 On virtually every site you visit on the Internet, you’ll find social media sharing icons. Share! Pin! Tweet! Like! Do these activities matter? Does all of that sharing create any kind of tangible benefit for the site? Instinct would say yes, but we cannot run a marketing department on instinct alone. … Continue reading Does Social Media Sharing Matter?
Mars DorianJune 26, 2015 I recently read a revealing interview with Netflix’s CEO in Der Spiegel, one of Germany’s biggest news magazines. The CEO said he was proud of the global success of their in-house productions like House of Cards and Orange is the New Black. The journalist asked whether people from all around the … Continue reading Should You Create Different Social Media Posts for International Clients?
Carol StephenJune 25, 2015 Seven Deadly Sins of Social Media You’ve probably heard of the seven deadly sins, or maybe even grew up having to recite them from memory. But did you ever associate them with social media? Maybe you did on one of those long, sleepless nights. Here then are the seven dead sins … Continue reading Seven Deadly Sins of Social Media
Brent PohlmanJune 25, 2015 When I first started with social media, I was all about the follower counts on Twitter. I quickly learned that there were tools out there that could help me build a strong follower count very quickly. I quickly built follower counts over +20,000 on my personal account and 7,000 om my … Continue reading Moving To Another Level On Social Media
Mark SzelenyiJune 24, 2015 If you’ve used online meeting tools before, you know they offer a basic level of functionality that gets the job done. But just barely. Here at ON24, we’ve got a new video that builds on our tradition of making entertaining business-related comedy, such as “This Is How You Webinar” starring DJ … Continue reading When Did it Become Okay to Use a Meeting Tool for a Webinar? (DD)
Kathy DamJune 24, 2015 Social media’s popularity is continuing to rise. In fact, LinkedIn is expected to have 500 million members by 2020. And while more and more professional services firms understand the benefits of social media, there’s a major advantage that’s often overlooked and underutilized. That advantage is social listening. This process involves monitoring … Continue reading The Importance of Social Listening to Connecting With Prospects
Michael PattersonJune 23, 2015 Is your schedule packed full of social media content? Some experts schedule their entire social media calendar months in advance, while others like wing it day-to-day. Either way, there is one thing all the social pros have in common… They are pumping out lots of consistent content. So we need content … Continue reading 21 Places for Finding Social Media Content to Fill Your Schedule
Simina IgnatJune 20, 2015 You must have heard the story of personal branding very often by now and started perfecting your social media profiles, from Facebook, to LinkedIn, perhaps even Instagram. That is, in fact, a very good move not only for yourself, but for your company as well. You know what they say: the … Continue reading How Personal Social Media Accounts Help Businesses
Natalie MeehanJune 17, 2015 Social media, like many other technologies, has been credited with just about every benefit you can think of. It’s been heralded as the biggest thing to ever happen to business and been championed by so-called ‘gurus’ as the savior of humanity. Well, not quite, but the hype behind the potential of … Continue reading What’s the Point of Social? A Primer on Business Value
