by Kim Speier December 27, 2015 Follow @krspeierDecember 27, 2015 When looking for a way to ramp up your business’ social media presence, one of the first and most effective places to look is through promoted posts or advertising. Consumers are so connected to mobile devices and other digital technologies that they play a largely … Continue reading Understanding the Advertising Guidelines for 5 of the Top Social Networks
Category Archives: Social Media Utilization
3 Reasons Why Your Social Media Followers are Unfollowing You
by Darren Faber December 23, 2015December 23, 2015 When it comes to social media marketing, you know that your followers are everything. Your followers are the ones who are reading your social media content, creating conversation on your profile and sharing your content with the world. Therefore, if you find that you are losing followers, … Continue reading 3 Reasons Why Your Social Media Followers are Unfollowing You
7 Blog Topics for Even the Unsexiest of Businesses
by Mickie E Kennedy December 23, 2015 Follow @ereleasesDecember 23, 2015 Oh, unsexy businesses, what would we do without you? You take on the not-so-nice details of your job with ease and you make the world a better place. If you aren’t tooting your horn yet by way of a blog, you should be. They … Continue reading 7 Blog Topics for Even the Unsexiest of Businesses
When Free Social Listening Tools Don’t Cut It
by Mike Moran December 22, 2015 Follow @MikeMoranDecember 22, 2015 Every day, someone asks me why they should pay for social listening technology. [Full disclosure: I server as a senior strategist for Converseon and Revealed Context.] Often, the answer is that they shouldn’t. I mean, if all you want to do is detect a crisis … Continue reading When Free Social Listening Tools Don’t Cut It
5 Social Media Questions You Need To Be Asking
by Katie Leimkuehler December 21, 2015 Follow @kleimkuehlerDecember 21, 2015 The goal of social media is to elevate your brand and your business. The best way to this is by having a consistent brand image and connecting with your audience, but are you following all the rules of engagement on social media? Here are 5 … Continue reading 5 Social Media Questions You Need To Be Asking
Why it is Important to Hire the Right Social Media Marketing Professional
by Laura Donovan December 18, 2015 Follow @thewordproDecember 18, 2015 Pew Research Center recently published their results comparing Social Media usage over the last 10 years. Their results reveal just how much social networking sites have affected our lives. In 2005, only 7% of Americans were using social networking, and most of them were youngsters. … Continue reading Why it is Important to Hire the Right Social Media Marketing Professional
Extend the Reach of Your Next Email with Social Share
by Miranda Paquet December 18, 2015December 18, 2015 We are very excited to announce a new and improved way for you to extend the reach of your email campaign and share it on Facebook, Twitter, and LinkedIn. We call it Social Share, and it will be replacing our existing Simple Share feature. If you’re familiar … Continue reading Extend the Reach of Your Next Email with Social Share
The Social Customer Is a Maverick – They Don’t Play by ‘the Rules’
by Anthony Wilde December 18, 2015December 18, 2015 Social media is influencing and amplifying the shift from a transactional economy to a relationship economy better than perhaps any other channel. Customers are no longer happy with one-way communication, they expect engaging conversations with the brands they do business with. Organizations that do this, have a … Continue reading The Social Customer Is a Maverick – They Don’t Play by ‘the Rules’
Start 2016 in a Giving Mode on LinkedIn (DD)
by Bob Woods December 17, 2015 Follow @socialsalesbobDecember 17, 2015 One facet of Social Selling is educating your network (as well as potential customers and current clients) on what you do and the products/services you sell. While you’re hoping to build your expertise and increase sales by doing so, you’re also giving “gifts” to anyone … Continue reading Start 2016 in a Giving Mode on LinkedIn (DD)
May The Focus Group Be With You (Infographic)
by Miguel Conner December 17, 2015 Follow @qsampleDecember 17, 2015 ‘Tis the Season…the Season for Star Wars, it seems, as The Force Awakens opens this week. Hopefully, the movie will improve on the dreaded prequels. Hopefully, Disney commissioned some focus groups before handing the reigns over to JJ Abrams. Hopefully, in your market research, you … Continue reading May The Focus Group Be With You (Infographic)