Category Archives: Social Media Utilization

Understanding the Advertising Guidelines for 5 of the Top Social Networks

by Kim Speier December 27, 2015 Follow @krspeierDecember 27, 2015 When looking for a way to ramp up your business’ social media presence, one of the first and most effective places to look is through promoted posts or advertising. Consumers are so connected to mobile devices and other digital technologies that they play a largely … Continue reading Understanding the Advertising Guidelines for 5 of the Top Social Networks

3 Reasons Why Your Social Media Followers are Unfollowing You

by Darren Faber December 23, 2015December 23, 2015 When it comes to social media marketing, you know that your followers are everything. Your followers are the ones who are reading your social media content, creating conversation on your profile and sharing your content with the world. Therefore, if you find that you are losing followers, … Continue reading 3 Reasons Why Your Social Media Followers are Unfollowing You

Why it is Important to Hire the Right Social Media Marketing Professional

by Laura Donovan December 18, 2015 Follow @thewordproDecember 18, 2015 Pew Research Center recently published their results comparing Social Media usage over the last 10 years. Their results reveal just how much social networking sites have affected our lives.  In 2005, only 7% of Americans were using social networking, and most of them were youngsters. … Continue reading Why it is Important to Hire the Right Social Media Marketing Professional

The Social Customer Is a Maverick – They Don’t Play by ‘the Rules’

by Anthony Wilde December 18, 2015December 18, 2015 Social media is influencing and amplifying the shift from a transactional economy to a relationship economy better than perhaps any other channel. Customers are no longer happy with one-way communication, they expect engaging conversations with the brands they do business with. Organizations that do this, have a … Continue reading The Social Customer Is a Maverick – They Don’t Play by ‘the Rules’