by Michael Wight February 9, 2016February 9, 2016 Social media has become one of business’ favorite digital marketing channels. In addition to allowing them to learn more about their respective audiences through integrated or third party tools, they reel in new customers and increase the web traffic and search rankings of your site. To reap … Continue reading 3 Reasons Social Media Management Should Be Outsourced
by Rebecca Lee White February 4, 2016 Follow @rleewhiteFebruary 4, 2016 NFL teams were among the earliest pioneers to use social media as a way to engage and interact with their fans. We’ve seen teams use social to distribute content of all kinds: highlights, in-game updates, injury reports, and even some friendly camaraderie with other … Continue reading Do NFL Teams Have to Win on the Field to Win at Social Media?
by David Reimherr February 3, 2016 Follow @DavidReimherrFebruary 3, 2016 I recently had the pleasure of sitting down with Facebook Advertising guru Jon Loomer, and picking his brain on some of the most common advertising mistakes made on Facebook. In this podcast, we talked about some of the mistakes Jon himself made early on- like … Continue reading The Most Common Facebook Advertising Mistakes
by Dorien Morin-van Dam February 3, 2016February 3, 2016 Social Media Marketing 101 One of the very first questions I ask new clients during our social media strategic planning session is this one: “What other, traditional, marketing do you have in place right now?” Often I have to prod them with questions like Do you … Continue reading 11 Practical Tips To Integrate Social Media with Traditional Marketing
by Sheryl Jefferson February 3, 2016 Follow @ThatLTMLadyFebruary 3, 2016 There is currently a plethora of social media platforms currently out these, it’s mind-blowing! From networking, to hooking a spouse, writing blogs to comparing businesses, the list is exhaustive! I have worked with several small businesses and start-ups who want to step into the social … Continue reading 6 Social Media Platforms Your Business Should Be Using
by Rebecca Renfroe February 2, 2016 Follow @RLRenfroeFebruary 2, 2016 As social platforms gained popularity, the issue that lingered for years was how they would make money by capitalizing on the networks that had been developed and widely adopted by brands and consumers alike. Advertising seemed like the answer, and all things pointed to a … Continue reading The Blurred Lines Between Paid, Earned and Owned Social Media
by Arik Hanson February 2, 2016February 2, 2016 A friend of mine raised a question we’ve heard before on Facebook the other day: How many times should I be posting to Facebook per week? A question that’s been asked by thousands of clients and company-side folks over the last few years (but a question I … Continue reading Less is the New More When it Comes to Social Posting Frequency
by Jaymin Bhuptani February 1, 2016 Follow @emailmonksFebruary 1, 2016 Landing pages are like fertilizer for an inbound marketer to generate genuine leads. According to a survey, only about 22% of businesses are satisfied with their conversion rates. So, why do marketers fall prey when it comes to designing a lead generating landing page? Well, … Continue reading High Performing Landing Pages [Infographic]
by Brent Pohlman January 31, 2016 Follow @brentpohlmanJanuary 31, 2016 Everything I read these days indicates that companies are increasing their social media budgets. However, if you read closely, these people are not the people in the trenches. Most of them are consultants who are trying to show people the overwhelming value of social media. … Continue reading Why I’ve Cut Back My Resources on Social Media
by Wendy Bryant-Beswick January 27, 2016 Follow @wenbryantJanuary 27, 2016 By 2016, you would think that every brand and every company understands social media and are now exploring new frontiers and getting into interactive in an entirely new way. Not necessarily. This is happening for the early adopters – the companies who have leadership support … Continue reading Taking Your Social Media Efforts To The Next Level
