Category Archives: Social Media Strategies

7 Inspiring Ideas To Power Up Your Social Media Strategy With Special Events

Jeff Bullas — November 9, 2016 — November 9, 2016 You are doing yourself a disservice if you don’t make the most of social media’s promotional power to grow your business… But social media marketing can get pretty impersonal when you’re purely using it to drive traffic, collect leads and convert users into sales. A … Continue reading 7 Inspiring Ideas To Power Up Your Social Media Strategy With Special Events

The Key Pillars of a Successful Social Media Strategy

Veronika Baranovska — November 5, 2016 Follow @SendibleV— November 5, 2016 Image source: Shutterstock So, you’re looking to create a social media strategy, but where do you start? There are so many things to think about – research, planning, content creation, sharing and of course engaging with your audience. That’s why we’ve broken it down … Continue reading The Key Pillars of a Successful Social Media Strategy

5 Social Media Strategies From Schools Doing It Right

Patrick Whatman — November 4, 2016 Follow @mrwhatman— November 4, 2016 Colleges are big business. Schools have huge marketing teams working full-time to build their brands. They’re looking for ways to boost admissions, build their brands, and make their campuses seem special. Naturally, they’re turning to social marketing. You go where your market is, of … Continue reading 5 Social Media Strategies From Schools Doing It Right

How to Craft an Effective Social Media Strategy

by Matt Goldman Follow @TheOriginalBullOctober 19, 2016 As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier than ever to reach people … Continue reading How to Craft an Effective Social Media Strategy

How To Incorporate Live Streaming Into Your Social Media Presence

by Samantha Martin Follow @Socially_SamOctober 7, 2016 Everyone is jumping on the Live Streaming bandwagon. It’s the hot new trend and it’s taking over our phones. Relatively unknown people the world over are becoming Internet Famous (or not, read my take on Internet fame here) just by hitting the start broadcast button and live streaming … Continue reading How To Incorporate Live Streaming Into Your Social Media Presence

Speeding Up And Optimizing Your Media Spend

by Ray Schultz, Columnist, September 12, 2016 Marketers may be warming up to multi-channel attribution, but they’re not yet getting much out of the iteration known as algorithmic attribution. What’s that? It’s a “scientific” measurement method. Instead of relying on the last click or touch, it applies statistical methodologies to assign a weight to each … Continue reading Speeding Up And Optimizing Your Media Spend

The #1 Way to Measure Your Social Selling Success

by Sydney SlavinAugust 18, 2016 “Social Selling” is the newest trending method of selling with the focus of using social media to identify and target prospects. LinkedIn created a Social Selling Index (SSI) comprised of four key components: establish your professional brand, find the right people, engage with insights, and build relationships. For a breakdown … Continue reading The #1 Way to Measure Your Social Selling Success