by Paula Warden June 21, 2016June 21, 2016 Take some time to socialize. You’ve said it. I’ve heard it. “I just don’t have time to post to social media for my business”. Sure you do. You just, well, think about it too much.Yes. You should have that one specific person in your office that … Continue reading How Personality Adds Value to Your Social Media Strategy
by Ed Leake June 17, 2016June 17, 2016 I’m an advocate of social media. In particular, I talk about its use from a customer service and user experience perspective. But I also know and appreciate that business owners want tangible results from their efforts and marketer’s jobs rely on getting results. ‘Delighting customers’ is just … Continue reading How A Social Media Strategy Map Made Me A Better Marketer
by Sabrina Turman June 15, 2016June 15, 2016 Whether it’s an event, a yearlong partnership or a short-term promotion, sponsorships are a part of any good business’ marketing efforts. When a sponsorship contract is underway, one of the terms you can include is a social media component. Social media can sometimes be hard to … Continue reading 5 Ways to Incorporate Sponsors on Social Media
by Lauren Teague May 31, 2016May 31, 2016 As mid-year approaches, you may be looking back at your social media plans and goals for the year and realizing they need attention. What was set in motion less than six months ago now causes us to pause. In this ever-evolving industry, key social media networks consistently … Continue reading 4 Ways to Get Ahead of the Social Media Trends
by Cent Muruganandam May 27, 2016 Follow @centmuruMay 27, 2016 Some trends are so hot that they take off right from the starting gate, dragging us along with them. Social media is just such a trend. In fact, social media is more than a trend as it is here to stay. But because social media … Continue reading 4 Step Social Media Marketing Strategy That PAYS
by Ashwini Pai May 24, 2016May 24, 2016 Social media marketing is a lot of work; don’t let anyone tell you otherwise. From creating content and publishing it, to monitoring feeds, responding to fans and followers, and keeping track of competitors’ campaigns, it requires you to plan in advance as well as think on your … Continue reading Challenges of Managing Multiple Social Media Accounts – And How to Overcome Them
by Hansen Hunt May 17, 2016May 17, 2016 As the old adage says, “Tweet smarter, not harder.” Okay, maybe I reworked it a little. Either way, marketers everywhere know that, if not approached appropriately, social media can be a major time suck. But it doesn’t have to be. In fact, there are many ways to … Continue reading Social Media Strategy: Tips & Tools to Tweet Smarter
by Juliet Carnoy May 3, 2016 Follow @julietcarnoyMay 3, 2016 Social media programs are consuming a greater share of marketing budgets. How much incremental business will the resources dedicated to social media generate for your company? 70% of CMOs cannot answer this question. Paradoxically, CEOs depend on their marketing teams more so than ever, as … Continue reading How to Prove Your Social Media Efforts Affect Business Goals
by Joshua Breyfogle May 3, 2016 Follow @SimplySocialGRPMay 3, 2016 Social media is an ever growing tool for marketers. Social platforms are creating more and more tools to help us get our brands message out to as many people as possible. Imagery – Using quality visuals will greatly increase the chance of getting higher levels … Continue reading 12 Tactics and Tips for Social Media Success
by Juli Durante April 27, 2016April 27, 2016 LinkedIn, recognized by most as “the business social network” is also the third-highest visited social site, behind Facebook and Twitter. Because of its professional tone, it’s often an ideal platform for B2B social media strategies. But beyond brands, LinkedIn is the place for you to network about … Continue reading Social Media Strategy: LinkedIn Tips for Professional Networking
