Katie CooperAugust 5, 2015 Marketing your business on social is not only an effort that requires time, but mobility as well. Mobile usage in general has risen year after year – heck, at the end of 2014 526 million of the 1.39 billion users of Facebook alone were accessing the social media network solely via … Continue reading 7 Apps to Boost Your Social Media Marketing Productivity
Olivier ChoronAugust 3, 2015 For those of you who operate within a complex channel, relying on resellers, distributers or other partners to promote your brand to end users can be a real challenge. So I have outlined below some of the common issues/scenarios faced in the channel, and have suggested some ‘Top Tips’ on finding … Continue reading My Top Tips on How to Manage Social Media If You’re a Channel Marketer
Mike RyanJuly 31, 2015 Have you gotten on the video bandwagon yet? Creating short videos is a great way to promote your business. No matter what you do or sell, or how large or local your business, short video “tidbits” will be well-received by your prospects and existing customers. And you don’t have to be … Continue reading 10 Ways To Use Short Video For Social Media Marketing
Jeremy JusekJuly 30, 2015 Have you felt your social media posts stagnate? Perhaps you are embarking on your company’s social media journey for the first time. Properly engaging your followers can be tough for businesses, especially established companies. Part of the issue is knowing how to walk the line between maintaining your professionalism while engaging … Continue reading 6 Social Media Strategies for Engaging Customers
Pam McBrideJuly 29, 2015 You and your competition are neck-and-neck. Suddenly, you pull ahead – you just gained 25 new Twitter followers, bring you to over 1,000, while they’re still stuck in the high three digits. But before you celebrate, ask yourself why you’re comparing the number of Twitter followers you have with the number … Continue reading Competitive Benchmarking with Social Insights
Savannah LouieJuly 24, 2015 Just a few years ago, social networking sites were…well, just that. Platforms like Facebook and Twitter were used for the sole purpose of connecting with others. Each platform’s features were limited to “likes,” “pins” and “shares.” Social media was used for socializing. But times are a-changin’ and social media has undergone … Continue reading Social Media Purchasing: Why This Feature Is Changing Marketing
Brittany HurlburtJuly 22, 2015 By now I am sure you have heard about the Darth Vader selfie story that has been making its way around the interwebs since early May. If you haven’t, it just goes to show how quickly something can be picked up on social media, regardless if the facts are accurate, and … Continue reading What Darth Vader Can Teach You About Your Social Media Strategy
Olivier ChoronJuly 21, 2015 Social media, as we all know can be extremely valuable when you use it effectively. The space has changed dramatically over the course of 10 years, but have you changed with it? Isn’t it about time you took charge and injected a new lease of life into your social media marketing … Continue reading How to Inject a New Lease of Life Into Social Media Marketing
Vasudha VeerannaJuly 15, 2015 Social media has come to be one of the most essential marketing techniques for all types of businesses, including retail. Although it may be difficult to establish a direct relationship between social media and in-store sales, few would deny the influence that it bears on consumers’ purchase decisions. Nearly 70 percent … Continue reading Guide to Social Media Marketing Strategy for Small Retailers
Ashley Taylor AndersonJuly 14, 2015 I spend more time in my kitchen than I do in any other room in my apartment. I’m a baker by training, but I love cooking just as much. For me, preparing food isn’t just about enjoying a delicious meal (although that’s admittedly part of it). I enjoy the science … Continue reading The Missing Ingredient In Your Social Media Marketing Recipe
