Mike Brooks — November 29, 2016 Follow @michaelsbrooks— November 29, 2016 If you’re selling, marketing or running a business, you probably already do and should have many channels and methods for getting customers. The best ones connect the dots from their ads to website to social media to everything else they do to get attention … Continue reading The Best Way To Get Customers (And How Social Media Makes It A Snap)
Columnist John Donnelly III looks at the effect the rise of subscription box services has had on how consumers shop — and how retail marketers should adapt. John Donnelly III on November 22, 2016 If you’re an impulsive person, online shopping might be your best friend, worst enemy or a little bit of both. … Continue reading Social media, the subscription economy and the new face of retail
by Kim Niemi January 28, 2016 Follow @KimNiemiDMGJanuary 28, 2016 Some researchers say that social media is making us a little narcissistic. It is true that we all – even brands – spend a lot of time counting likes and followers and retweets. But if you really want to connect with social users, create effective … Continue reading Know Your Enemies: Why It’s A Good Idea To Track Your Competitors on Social Media
by Brittany Berger January 5, 2016 Follow @bberg1010January 5, 2016 We’ve talked about why you should monitor your competitor’s marketing, and how to set up a monitoring dashboard to do so. But really, all that data you’re collecting on competitors is worthless if you don’t know what to do with it. Smart data needs to … Continue reading The 5-Minute Social Media Competitive Analysis
by Matthew Langham December 22, 2015December 22, 2015 Competitions can be a great way to interact with your followers and customers. Rather than simply keeping in touch with them, a brand offering regular, tangible rewards to its fan base also keeps them active. However, scrolling through any social media platform yields a highly competitive market … Continue reading 6 Steps to a Successful Social Media Competition
Olivier ChoronOctober 22, 2015 In the world of social media, staying on top and being the best are the main aims I’m sure you all have. Easier said than done, right? In an ever changing arena, with the likes of Facebook, Twitter and LinkedIn regularly updating and adding new features to their networks, keeping up … Continue reading A Social Media Checklist – How Do You Compare Against Competitors?
Bob HutchinsOctober 15, 2015 Social media marketing “trends reports” are usually exciting: new toys, bells and whistles. So, it’s actually refreshing when you come across a trend report that’s more honest in dealing with people’s problems. As much as we love having fun on social (stay tuned for our next blog post!), the new 2015 … Continue reading The 3 Biggest Challenges On Social Media In 2015
WPP’s GroupM spends $76 billion a year on media. Ginny Marvin on August 28, 2015 Martin Sorrell. Image copyright by World Economic Forum/Photo by Michael Wuertenberg The world’s largest ad agency holding company, WPP, spends $76 billion annually on advertising through its buying and planning arm, GroupM. On Thursday, GroupM announced an advertising deal with BuzzFeed. The companies … Continue reading Here’s Where The World’s Largest Media Buyer Spends Its Money
Anna RodriguezAugust 18, 2015 “Nobody remembers who came in second.” Peanuts creator Charles Schulz certainly knows a thing or two about winning. Or losing. One thing he and other go-getters agree on is that coming in second doesn’t make you less of a loser. Or shall we say second place is a first place loser? … Continue reading How To Differentiate Social Media Page Winners From Second Place Finishers
Brian HughesAugust 9, 2015 Does it feel like no matter how hard you try your business just isn’t getting the traction you expected from social media? Sure, maybe you’ve amassed a few thousand followers and your posts regularly get favorited or re-tweeted, but brand recognition hasn’t improved and sales are still stagnant. Or maybe sales … Continue reading 3 Things Your Business is (Still) Getting Wrong About Social Media
