Jesse Allred — March 23, 2018 — March 23, 2018 Finding your brand’s voice on social media can be tough. Should you make it professional or playful? Serious or lighthearted? Whatever you choose, your company’s voice should be a natural reflection of your . Although it can be natural to shy away from using humor, … Continue reading How to Get Laughs on Twitter: 3 Brands Using Humor on Social Media
Albizu Garcia — March 21, 2018 Follow @gainapp — March 21, 2018 You are your brand, and you must do all you can to protect it and ensure that anything you share communicates your values and those of your organization. In the age of social media, this also means being acutely aware of the damage … Continue reading 3 Foolproof Ways to Protect Your Brand on Social Media
Sarina Ziv — February 16, 2018 — February 16, 2018 Image copyright When it comes to setting goals for your business, marketing with social media might fall low on the totem pole. Yet, marketing through Facebook, Twitter, and other social media avenues can help you connect with your audience and ultimately lead to a measurable … Continue reading Why Social Media is a Great Investment for Your Brand
Brands are finding themselves at the mercy of algorithm changes from the likes of Instagram and Twitter. Columnist Blaise Lucey discusses what that will mean for your social and content strategy in 2018. Blaise Lucey on November 13, 2017 Bloomua / Shutterstock.com There I was, trying to convince my friends that the purpose of … Continue reading Your brand vs. social algorithms: The conundrum of 2018
By Michael Quoc October 16th, 2017 Live streaming has grown significantly in recent years, and Facebook Live and Instagram Live have quickly risen to the top. We’re all visual creatures, but people especially love social live video. Native Facebook videos (meaning ones filmed and streamed via the platform) enjoy nearly double the engagement of video shared … Continue reading 17 Brands Effectively Using Instagram Live & Facebook Live
Harry Rollason — September 3, 2017 — September 3, 2017 Social maturity is more than just showing up on social, and it takes far more than canned responses and expensive software. A truly, socially mature brand offers service on all channels, providing real-time responses that actually deliver resolutions. Its agents are warm, personable, know each … Continue reading What Do Social Mature Brands Look Like?
Amy Campbell — July 26, 2017 — July 26, 2017 When it comes to social media for businesses, there’s an undeniable pressure to be funny and edgy. It’s become commonplace for brands on social media to join in on the current conversations sweeping the nation, armed with a stockpile of GIFs, memes, and topical references. … Continue reading Should Brands on Social Media Get Clever? Survey Says…Probably Not
Darnelle O’Brien — June 2, 2017 Follow @thekissagency— June 2, 2017 Social media presents an incredible opportunity for brands. What began as a way for individuals to connect and interact with each other online, is now an influential marketing tool for businesses. The social landscape is forever changing, which can make it difficult for small … Continue reading 3 Simple Ways to Choose the Right Social Platform for Your Brand
Lisa Kupfer — March 14, 2017 Follow @dearlisa— March 14, 2017 In the 21st century, your company’s success relies heavily on the way you market yourself online. Cultivating a strong digital brand and positioning yourself as a thought leader can make you stand apart from the competition when it comes to scoring new customers and … Continue reading How to Unlock Social Media Branding
Brandon Doyle — March 5, 2017 Follow @travelintweeter— March 5, 2017 Social media is a valuable tool for any and all companies. Why? Just think about all the things you can accomplish now that hadn’t even be dreamed of years ago: Targeted interaction with interested and potential customers Brand awareness, recognition, and loyalty Detailed customer … Continue reading How to Use Social Media as a Niche Brand
