by Jack Loechner, Staff Writer @mp_research, November 22, 2016 According to the 2016 State of Customer Journey Marketing, presented by Guy Marion, Ph.D. CMO & Growth, Autopilot, social media and mobile devices have strengthened consumers’ ability to connect 1:1 with brands at any time, from anywhere. 88% of high performing marketers get results by investing in customer … Continue reading Social And Mobile Strengthen Consumer Connections With Brands
Category Archives: Social Media Branding
7 Elements Behind Every Successful Brand on Social Media
Dhariana Lozano — November 11, 2016 Follow @DhariLo— November 11, 2016 Social media marketing can be a pretty complicated subject because so many variables fluctuate from brand to brand and industry to industry. With that said, there are some common elements that every successful brand on social media shares. Here are 7 Elements of Every … Continue reading 7 Elements Behind Every Successful Brand on Social Media
What If Your Favorite Brand Was Your Least Favorite Social Media Friend?
by Emily LordahlSeptember 28, 2016 You’ll be glad to hear that I’m like any other social, mobile millennial out there. I curl into bed at night and before I drift into la la land, I bask in the glow of my smartphone and scroll through the depths of my social media feeds—a modern lullabye. First … Continue reading What If Your Favorite Brand Was Your Least Favorite Social Media Friend?
Top tips to consider when it’s time to rebrand on social media
Thinking about doing a brand refresh on social media? Columnist Jordan Kasteler has some tips to steer you in the right direction. Jordan Kasteler on August 16, 2016 CMOs always have a wide variety of marketing strategies to work on: social media, SEO and PPC, content marketing and local and email marketing. However, one … Continue reading Top tips to consider when it’s time to rebrand on social media
Amateur Hour: 8 Social Media Faux Pas Sucking the Hipness Out of Your Brand
by Katie Cooper June 30, 2016 Follow @loopthecoopJune 30, 2016 Social Media is a lot like a sitcom high school. One wrong move can turn you from hero to zero pretty quickly. Don’t be a social media Screech when you can be a real Zack Morris of your brand game. Here are some faux pas … Continue reading Amateur Hour: 8 Social Media Faux Pas Sucking the Hipness Out of Your Brand
5 Ways to Ease Social Media Branding Worries
by Matthew Harris March 23, 2016 Follow @AddisonWhitneyMarch 23, 2016 The question whether or not to have a presence on at least one social media platform has become an easy one for brands – without any social media existence, a brand will be left out of one of the fastest-growing and increasingly vital aspect of … Continue reading 5 Ways to Ease Social Media Branding Worries
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