Warren KnightApril 1, 2015 Finding your target market through social media can be difficult at times, especially if you don’t know the right tools to use to find them. Before you can “find” your target customers online, you need to fully understand who they are. Who is interested in your product/service? What is their lifestyle … Continue reading How Do Social Networks Connect You With Your Target Customers?
Sue CockburnMarch 30, 2015 Social media has the potential to help build brand name recognition and amplify word-of-mouth advertising for your business. Both important pieces that can help sales, especially in a local environment. However, reaching your target audience requires more than setting up your business profile on a few choice social networks. Having a social media … Continue reading 7 Areas Of Your Social Networks To Manage Carefully
Arik HansonMarch 24, 2015 Had a good conversation with a client the other day about social media churn. As usual, we were both lamenting the lack of really good junior- to mid-level talent in the digital space. Sure, there are a TON of people out there with the experience to do some of these jobs. … Continue reading What is Social Media’s “Revolving Door” Effect on Your Business?
Kendall CrammMarch 5, 2015 We speak a lot about the importance of building an online community and strategies to engage with followers. But in some ways technology has made us more anti-social, at least in the offline world. We are all glued to our phones/tablets/ and computers addicted to staying up to date on everything … Continue reading 5 Reasons You Need to Execute an Offline Community Strategy
Peter BaronFebruary 21, 2015 I had lunch the other day with a friend who asked, hypothetically, if I thought passion for helping a community could be the basis for starting a company. My first thought was that anything can be the basis for starting a company, but can it be the basis for a successful … Continue reading Can Passion For Helping a Community Be The Basis For Starting a Company?
