Category Archives: SMS Marketing

Text messaging is the most effective marketing channel most retail brands aren’t using

More than 50% of consumers said they want to text with their favorite brands. Greg Sterling on June 11, 2020 Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a … Continue reading Text messaging is the most effective marketing channel most retail brands aren’t using →

5 Best Practices for Text Message Marketing

SMS Marketing

Chintan Zalani — May 14, 2020 You’ve probably already received text messages from companies. But have you ever considered SMS marketing for your brand? If you haven’t, then these statistics should do the trick: Globally almost three billion people use smartphones – that’s about one in three people on the planet, Gartner quotes various sources … Continue reading 5 Best Practices for Text Message Marketing →

How to Measure the ROI of SMS Marketing

SMS Marketing

Kelly Groover — March 20, 2020 Sending your first SMS campaign may seem stressful, but it gets easier over time. Eventually, you’ll no longer worry about hitting “send.” But like other inbound tactics, you shouldn’t spray and pray, hoping for positive results. Ensure your efforts are successful and result in a high return-on-investment (ROI) by … Continue reading How to Measure the ROI of SMS Marketing →

5 RULES OF SUCCESSFUL SMS MARKETING CAMPAIGN

SMS Marketing

5 RULES OF SUCCESSFUL SMS MARKETING CAMPAIGN One effective way to reach people about your services or products is the implementation of an SMS marketing campaign. In recent times businesses seem to be forgetting how well this tool can work for them. Therefore, it is time to pay attention to the result you are likely … Continue reading 5 RULES OF SUCCESSFUL SMS MARKETING CAMPAIGN →

4 Reasons Text Message Marketing Kicks Ass (+ Tips and Examples)

SMS Marketing

Jeff Previte — January 24, 2020 Text message marketing is bigger than ever and just in time. Text messages have an open rate of 82 percent. That’s four out of every five people reading their texts within the first three minutes of receiving it. Is your email marketing campaign showing those kind of numbers? Texting … Continue reading 4 Reasons Text Message Marketing Kicks Ass (+ Tips and Examples) →

Quick Guide to Text Marketing on Black Friday

SMS Marketing

Brian Mikes — November 24, 2019 Follow @betwext As I write this, Black Friday is approaching. As business owners, we all know what a critical time of the year this is. It’s literally Make it or Break it. I know some businesses are on the edge right now… and if they don’t have a stunning … Continue reading Quick Guide to Text Marketing on Black Friday →

How Small Businesses Can Use SMS for Customer Support

SMS Marketing

Brooklin Nash — November 16, 2019 Follow @realBrookNash People are practically glued to their smartphones — so why not take advantage of it? It’s now easier than ever before to keep in touch with your customer base. Today’s consumers also expect companies to offer easy, convenient ways to communicate. Because of the changing world of … Continue reading How Small Businesses Can Use SMS for Customer Support →

Your Guide to Getting Started With Text Message Marketing

SMS Marketing

Kelly Groover — November 5, 2019 How do I get started with text message marketing? As a marketer, it’s a question you’ve likely asked yourself. You’re aware of how valuable text message marketing can be, and know it would be worth investing in, but knowing where to start can be daunting. From choosing your SMS … Continue reading Your Guide to Getting Started With Text Message Marketing →

5 Stats That Will Make You Wonder Why You Aren’t Using SMS Marketing

SMS Marketing

Tom Wozniak — August 30, 2019 Follow @tomwozniak — August 30, 2019 Digital marketing is constantly evolving, with new communication channels and platforms emerging on a constant basis. Marketers are always on the lookout for a new channel to add to their marketing programs and most of their attention is on those exciting opportunities (Augmented … Continue reading 5 Stats That Will Make You Wonder Why You Aren’t Using SMS Marketing →

4 Reasons SMS Marketing is More Popular Than Ever

SMS Marketing

JJ Tyson — July 16, 2019 — July 16, 2019 SMS marketing is more effective than ever. Although marketers have utilized text messages since the 90s, the medium has exploded in popularity recently. SMS marketing grew nearly 200% between 2015 and 2017 and shows no signs of slowing down. Similarly to Facebook retargeting, SMS messaging … Continue reading 4 Reasons SMS Marketing is More Popular Than Ever →