Corey Nydick — May 8, 2020 Both physical and network security matter to protect a small business while closed. As you lock down your locations, document potential changes to your long-term security plan and train staff accordingly. Take time to assess new security needs like remote access and cloud solutions. In the effort to slow … Continue reading How to Secure Your Small Business During a Temporary Closure
Category Archives: Small Business Marketing
Small Business Marketing Activities – Where to Focus?
Debra Murphy — May 5, 2020 Today’s climate has every business looking at ways to change the way they market their business. This is especially true for home services businesses. Homeowners need quality landscapers, electricians, plumbers, HVAC services and remodelers. When they need them, they will go online to find one. For those who already … Continue reading Small Business Marketing Activities – Where to Focus?
5 Proven Small Business Marketing Strategies for 2020
Daniel Ndukwu — February 5, 2020 I’m a small business owner who’s not ready to reinvent the wheel. We don’t have the budget, the resources, or the interest in developing a blue ocean. We do have the budget, resources, and interest in making a proven channel work for us. The challenge is that the proven … Continue reading 5 Proven Small Business Marketing Strategies for 2020
Small Business Marketing Trends That Are No Longer Trends
Debra Murphy — December 30, 2019 Follow @MasterfulMktg As I was working on my content audit, I came across a couple of posts on small business marketing trends for the years 2013 and 2014. As I reviewed these, I noticed something very interesting. Every trend that was listed for both 2013 and 2014 are no … Continue reading Small Business Marketing Trends That Are No Longer Trends
101 Small Business Marketing Ideas Part 4: Promotions
Sneha Mittal — July 3, 2019 Follow @genes_recoded — July 3, 2019 Are you a business owner who wants to grow your business but doesn’t know much about marketing? Do you want to attract more customers to your business? Do you want a quick checklist of things you can do to grow your business? This … Continue reading 101 Small Business Marketing Ideas Part 4: Promotions
Small Biz Marketing in 2019: What to Avoid
Kaitlyn Hammond — July 1, 2019 — July 1, 2019 Every business owner should have marketing at the forefront of their minds. This is imperative to connect with new customers and to encourage existing customers to remain loyal. The marketing landscaping is ever changing, and staying on top of this field is necessary to beat … Continue reading Small Biz Marketing in 2019: What to Avoid
9 and 1/2 Tips for Marketing Your Small Business
Dan Moyle — June 9, 2019 Follow @danmoyle — June 9, 2019 Small businesses around the country face a constant barrage of information, new tactics, the latest strategies, and a whole slew of garbage when it comes to modern marketing. Whether it’s the latest snake oil salesman trying to convince a business owner to part … Continue reading 9 and 1/2 Tips for Marketing Your Small Business
101 Small Business Marketing Ideas, Part 2: How to Market Your Product/Service Effectively
Sneha Mittal — May 15, 2019 Follow @genes_recoded — May 15, 2019 Are you a business owner who wants to grow your business but doesn’t know much about marketing? Do you want to attract more customers to your business? Do you want a quick checklist of things you can do to grow your business? This … Continue reading 101 Small Business Marketing Ideas, Part 2: How to Market Your Product/Service Effectively
5 Steps to Grow Your Small Business with Cold Email
Sujan Patel — December 9, 2018 — December 9, 2018 A cold email is an email that’s sent without prior permission from or contact with the recipient. In many respects, a cold email is the same as a cold phone call – it’s just much less intrusive. This means it’s almost unanimously favored by both … Continue reading 5 Steps to Grow Your Small Business with Cold Email
How to Market Your Small Business on a Shoestring Budget
Gessell Wolitski — October 17, 2018 Follow @gessellw — October 17, 2018 Small business marketing can be tough, especially when your business is in a competitive industry. A highly-targeted, multichannel marketing campaign is one of the best ways drive conversions and grow quickly, but the cost grows quickly too. If you are just starting out … Continue reading How to Market Your Small Business on a Shoestring Budget
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