Anthony Gaenzle September 29, 2020 In the midst of the pandemic, small businesses across the country are being forced to close up shop at record rates. Even with recent government stimulus efforts, many small businesses have been forced to lay off employees, cut back on budget for things like marketing and advertising, or ultimately cease … Continue reading How Small Businesses Can Achieve Growth, Even in the Face of Adversity
Dana Salman July 16, 2020 There’s no doubt that the corona virus pandemic has been hard on small businesses. For example, a survey of 350 U.S. small businesses from different regions and industries, conducted by the Electronic Transactions Association and the Strawhecker Group, showed that 40% of business owners had temporarily or indefinitely closed operations … Continue reading Small Businesses Must Pivot to Succeed
Kimberly Zhang July 14, 2020 Companies across the board are experiencing unprecedented levels of uncertainty. According to a survey from online payroll company OnPay, only 12% of businesses report that things are “normal” for them right now. When the future is uncertain and margins are tight, efficiency is more important than ever. To ensure a … Continue reading 5 Efficiency Tips for Setting Up Your Small Business for Success
Daniel Villegas — May 12, 2020 Small business owners all know they need to be found when a searcher is looking for their products and services. I have been in paid media for over 13 years and I often get asked “what is the best way to advertise my business when I have little to … Continue reading Small Business Guide to Google Smart Campaigns
Gary Simpson — May 8, 2020 The global viral pandemic has flipped the script for multiple industries; airlines, banks, high-street stores, and manufacturers have been forced to close shop. As the year unfolds, it has had a detrimental impact on the economy and many businesses are suffering. A recent survey conducted by Orbit Media shows … Continue reading How Your Small Business Can Get a Head Start on Marketing When COVID-19 Is Over
Ronita Mohan — May 9, 2020 Influencers are going to continue to be an important cog in the 2020 content marketing wheel despite the current crisis. Though large companies work with influencers regularly, small businesses struggle to draw the kinds of influencers that can take their marketing through the stratosphere. We look at the best … Continue reading How Small Businesses Can Work with Influencers Post-Crisis
Troy Kirby — May 1, 2020 Time management guru Alan Lakelin refers to planning as a way to bring the future into the present, so something can be done about it now. For small business owners under the COVID-19 shutdown, amid rudderless SBA loan deployment promises yet to materialize, Lakelin’s principles need to be applied … Continue reading The Window For Small Business Survival Is Closing
Troy Kirby — May 1, 2020 In Ernest Hemingway’s The Sun Also Rises, Mike says his bankruptcy occurred two ways: Gradually, then suddenly. The untenable current situation facing small business entrepreneurs due to the 2020 COVID-19 shutdowns is no different. Everything depends on how their individual states react, plan and illustrate their importance moving forward … Continue reading Expect a Tsunami of Small Business Bankruptcies Based On Vague Government Planning
Paul Lipman — April 21, 2020 In the wake of COVID-19, cybercriminals have been quick to exploit the sudden increase in remote workers. Haphazard, makeshift or non-existent cybersecurity has left many businesses unprotected. However, small businesses are particularly underprepared for the abrupt shift. Cybersecurity is often low priority for small and medium businesses who need … Continue reading Remote Work Risks for Small Businesses [Infographic]
Tim Backes — April 15, 2020 The COVID-19 pandemic has already had an immense impact on the global economy. In the US alone, more than 6 million people have filed for unemployment, the stock market has had its worst day since 1987, and restaurants, bars, gyms, and entertainment centers have been issued to close. Unfortunately, … Continue reading Tools to Help Your Small Business Through COVID-19
