Category Archives: Skills Management

The skills marketers need in 2025 and beyond

The marketing world needs strategic thinkers and project managers, a report by the AMA found. Mike Pastore on April 18, 2025   MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals.   Source: The 2025 AMA Marketing Skills Report. Click to enlarge. The 2025 AMA Marketing Skills Report identifies the skills marketers … Continue reading The skills marketers need in 2025 and beyond

Companies are facing a skills-gap crisis that college alone can’t fix

July 01, 2024 Companies are facing a skills-gap crisis that college alone can’t fix Finding skilled workers to meet the needs of emerging industries such as AI and green energy requires new ways of thinking about old ideas. BY Byron Auguste and Euan Blair With emerging industries—from AI to semiconductors to clean energy—rapidly spurring “good jobs” … Continue reading Companies are facing a skills-gap crisis that college alone can’t fix

How to find the balance between telling it like it is and displaying good people skills

June 01, 2024 How to find the balance between telling it like it is and displaying good people skills More often than not, telling it like it is is not indicative of intelligence. BY Tomas Chamorro-Premuzic If you’re like most people—someone who pays attention to the feelings of others, and tries to act with empathy in … Continue reading How to find the balance between telling it like it is and displaying good people skills

GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds

GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds by Laurie Sullivan  @lauriesullivan, July 20, 2023 The top barriers to the adoption of generative artificial intelligence (GAI) in marketing are varied. Some 56% of marketers participating in a Gartner survey said the gaps in skills rate highest, while 47% cite unforeseen security … Continue reading GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds

Multiple Roles: Can Agency Employees Successfully Do More Than One Job at Once?

Karl Sakas June 5, 2021 Can agency employees handle multiple roles at once? Sometimes… As your agency grows, you and your employees tend to become increasingly specialized. For instance, a designer might stop doing project management on top of their design work. Instead of handling account management and client strategy, you’ll handle just one of … Continue reading Multiple Roles: Can Agency Employees Successfully Do More Than One Job at Once?

Develop These Self-Management Skills to Elevate Your Performance

Rich Perry April 26, 2021 Have you ever wondered what others think about your performance? Consider the people who have an active interest in how well you perform. This includes clients, partners, and even the way your reputation is viewed by those who would work with you in the future. Are you presenting yourself as … Continue reading Develop These Self-Management Skills to Elevate Your Performance