Category Archives: SEO Strategy

Advice for Small Businesses Planning to Launch an SEO Strategy

by Sarah Patrick February 28, 2016 Follow @clutch_coFebruary 28, 2016 An important digital marketing strategy, search engine optimization (SEO) improves a business’ chances of being found online by both current and potential customers. This increased visibility in turn promotes growth and bolsters a business’ reputation online. Despite these benefits, half of small businesses in the … Continue reading Advice for Small Businesses Planning to Launch an SEO Strategy →

5 SEO Tactics to Avoid Like the Plague

SEO Strategy

by Stephen Alberts February 22, 2016 Follow @reviewrailFebruary 22, 2016 Any business wanting more traffic should have some type of SEO plan in place. The problem is that there are a LOT of shady companies out there promising SEO results. Plus, there is a lot of content out there telling you to do the wrong … Continue reading 5 SEO Tactics to Avoid Like the Plague →

3 Reasons Why SEO Is the Best Investment for Your Business

SEO Strategy

by Tina DiSerafino February 13, 2016February 13, 2016 Many rumors have been floating around the internet that SEO is dead. I can assure you that it’s far from dead, though it has changed and evolved to be more of a branding technique than an advertising strategy. There have been many misleading opinions about SEO, such … Continue reading 3 Reasons Why SEO Is the Best Investment for Your Business →

Benefits of On-Page SEO

SEO Strategy

by Holly Semanchick February 12, 2016February 12, 2016 SEO may be constantly changing with the times, but one feature that won’t go out of style is conducting on-page optimization. Whether it’s adding relevant keywords to content pages, highlighting desirable locations, or linking into your site, on-page SEO will add permanent evergreen value until you decide … Continue reading Benefits of On-Page SEO →

Nailing Your Non-Profit SEO Strategy

SEO Strategy

by Sarah Voightman January 31, 2016January 31, 2016 From their legal structures to their taxing regulations, non-profits operate differently than their for-profit counterparts. They also differ in the way they should approach SEO strategy. Once reserved for the technically elite, virtually any company can now use search engine optimization to its advantage. In some ways, … Continue reading Nailing Your Non-Profit SEO Strategy →

10 Useful SEO Tips for Multilingual Websites

SEO Strategy

by Julie Ellis January 30, 2016 Follow @premieressayJanuary 30, 2016 If you are planning on expanding your company into markets where your customers and associates will be speaking other languages, you are going to have to do a bit of re-engineering when it comes to your SEO strategy. Here are 10 tips to get you … Continue reading 10 Useful SEO Tips for Multilingual Websites →

Meta Descriptions: How Half the Job of SEO is Usually an Afterthought

SEO Strategy

by Liam Curley January 30, 2016 Follow @liamcurley33January 30, 2016 The trouble with SEO and many SEO professionals is a pure fixation on rankings. Sounds crazy, but it is a problem. Forget the stuff that comes from really poor search marketing. Shady link building, an unhealthy obsession with the glamour keywords (i.e. the big keywords … Continue reading Meta Descriptions: How Half the Job of SEO is Usually an Afterthought →

How to Drive Organic Traffic Without Ranking in Google’s Top 10

SEO Strategy

by Justin Herring January 25, 2016 Follow @justincherringJanuary 25, 2016 The internet has evolved over the years. Search engines have as well. Where Yahoo once garnered most of the attention as the go-to search engine, we are now more familiar with Google as the one that most tend to prefer. Once upon a time, you … Continue reading How to Drive Organic Traffic Without Ranking in Google’s Top 10 →

Definitive Guide To Duplicate Research For Local SEO

SEO Strategy

Wondering how to identify and clean up your duplicate map listings? Columnist Joy Hawkins has you covered. Joy Hawkins on January 7, 2016 Duplicate listings are one of the biggest negative ranking factors in Local SEO. Knowing if your business has duplicates out there that need to be resolved is very important for ranking success … Continue reading Definitive Guide To Duplicate Research For Local SEO →

The Importance Of SEO In Omni-Channel Marketing: Part 1

SEO Strategy

What is omni-channel marketing, and why does it matter? Columnist Trond Lyngbø discusses how SEO fits into an omni-channel marketing strategy. Trond Lyngbø on December 22, 2015 Going into the FIFA World Cup 2014, Argentina’s prolific scorer, Lionel Messi, widely considered the world’s best attacker, was expected to steer his team to victory. But he … Continue reading The Importance Of SEO In Omni-Channel Marketing: Part 1 →