by Gavin O’Malley@mp_gavin, September 29, 2016 Beyond simply improving the ad experiences for consumers, faster load times dramatically affect viewability rates, new research suggests. On average, the “lightest” ads have the highest viewability — 52% to 70% — according to fresh finding from programmatic creative platform Thunder. In ads under 50 kilobytes, there is a … Continue reading Faster Loads Impact Viewability, Trade Groups Shore Up Standards
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics. Matthew Barby on September 15, 2016 Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when … Continue reading Using social metrics + SEO + questions to create content that drives inbound traffic
Securing investment for SEO is a tough challenge, especially when CMOs don’t fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite. Jim Yu on August 11, 2016 SEO is now a digital marketing activity used by … Continue reading SEO and the CMO: Communication and board room metrics that matter
by Roee Ganot May 14, 2016May 14, 2016 The best search engine optimization tactics may continue to change, but SEO will always be an important part of online marketing. SEO helps you to get more visibility in search, which will help you create more brand exposure and get more traffic. The goal is to convert … Continue reading Top SEO Metrics – B2B Marketing Edition
