Category Archives: SEO Checklist

Simple SEO Checklist

Zach Heller — November 7, 2016 Follow @zheller— November 7, 2016 Search engine optimization today seems like an old hat strategy. It’s been around forever, right? But still, so many marketers out there aren’t familiar with common SEO strategies. So we thought we’d put together a high-level checklist for marketers and small business owners looking … Continue reading Simple SEO Checklist

The SEO power of portfolio entries, case studies & testimonials

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic. Marcus Miller on October 31, 2016   SEO and content marketing can be tough for small businesses. Creating content that answers the … Continue reading The SEO power of portfolio entries, case studies & testimonials

Is the Arrival of Penguin 4.0 Too Late for Many Small Businesses?

by David Bryan Follow @OpaceWebSeptember 26, 2016 Just a few days ago Google released an update to part of its search engine algorithm known as ‘Google Penguin’. Google’s Penguin 4.0 update is here! The update, titled Penguin 4.0, is actually the seventh update that has been released since its initial introduction back in 2012. While … Continue reading Is the Arrival of Penguin 4.0 Too Late for Many Small Businesses?