by Nick RojasSeptember 19, 2016 Redirects are used to tell visitors or web crawlers where to go if the page they are requesting is no longer available for one reason or another. Although this concept is fairly simple, many website developers use redirects incorrectly, which can severely impact the website’s performance as well as its … Continue reading Redirect SEO Guide: Impact of Redirection on Traffic and Domain Authority
Category Archives: SEO Checklist
Recommended Read: Fishkin on What Went Wrong at Moz
Benjamin Romano When I profiled Moz and its co-founder Rand Fishkin a few years back, the story focused on the Seattle-based company’s “TAGFEE” culture—the first letter of which stands for “transparent.” Fishkin and his successor as CEO, Sarah Bird, have gone well beyond what most privately held tech companies do in that regard, … Continue reading Recommended Read: Fishkin on What Went Wrong at Moz
How to solve duplicate content local SEO issues for multi-location businesses
It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that. Joy Hawkins on August 18, 2016 Earlier this year, I wrote an article on Moz that talked about one of the issues … Continue reading How to solve duplicate content local SEO issues for multi-location businesses
The Top 6 Year-End Do’s and Don’ts for Effective SEO
by Aleh Barysevich Follow @LinkAssistantSeptember 9, 2016 SEO is an ever moving target that seems to change with the seasons. For example, there has recently been a big movement towards integrating search directly into operating systems like Cortana. How does that impact your fundamental strategy? Your job isn’t to be an expert at SEO, but … Continue reading The Top 6 Year-End Do’s and Don’ts for Effective SEO
Don’t get duped by duplicate content: 8 quick checks for every SEO
Duplicate content can often arise without our knowledge, despite our best efforts to prevent it. Columnist Stephanie LeVonne shows how you can identify and fix it. Stephanie LeVonne on September 6, 2016 You’ve probably heard the phrase “duplicate content” being thrown around from time to time, and like any savvy webmaster, you’d never dare … Continue reading Don’t get duped by duplicate content: 8 quick checks for every SEO
KPIs for SEO: measuring SEO success
Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives. Marcus Miller on August 8, 2016 Measuring your results is a critical component of any SEO campaign. There are many, many variables at … Continue reading KPIs for SEO: measuring SEO success
Not SEO for Dummies – SEO for Non-SEO’s
August 3, 2016 While his competitors were hiring SEO agencies, paying for ads, and doing everything in their power to get found on the first page of the search engine results page (SERP), a private practice surgeon in a small, remote Oregon high desert town hit the front-page jackpot several times… without even trying. Want … Continue reading Not SEO for Dummies – SEO for Non-SEO’s
SEO requirements for a new website platform
Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today’s SEO best practices. Clay Cazier on July 28, 2016 Many times, those choosing a new enterprise platform to serve their website to the world are not … Continue reading SEO requirements for a new website platform
Meta: The Crown that Makes Content King
by Corey Young July 5, 2016July 5, 2016 Warning: This post is about to get meta The terms “Title” and “Meta Description” are often thrown around in articles about search engine optimization (SEO), many of which give advice on how to use these “tags” to take your strategy to the next level. But what are … Continue reading Meta: The Crown that Makes Content King
The “meta” content formatting cheat sheet guide
Columnist Quinn Whissen offers guidelines on how to format your online articles to help you decrease your editing time, improve the quality of your content and better optimize it for search. Quinn Whissen on June 27, 2016 at 12:34 pm Every day, sometimes multiple times a day, I find myself editing content. I comment on, … Continue reading The “meta” content formatting cheat sheet guide
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