Category Archives: SEO Audit

Websites Lacking Mobile Optimization And Responsive Design Will Lose Search Visibility – Google Confirms [Video]

ZOG DigitalMarch 13, 2015 Google controls the online world. The company’s global search market penetration is nearly 60 percent, so when the search giant speaks it’s natural that marketers listen—especially when Google announces sweeping changes to its mobile SEO rankings system as it just did. Beginning April 21, Google will start ranking websites optimized for … Continue reading Websites Lacking Mobile Optimization And Responsive Design Will Lose Search Visibility – Google Confirms [Video]

Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade

Lisa RaehslerMarch 11, 2015 Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” … Continue reading Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade

Better To Be Honest Than Well Linked – Google’s Factual Ranking Explained

ZOG DigitalMarch 11, 2015 Today, search results in Google are primarily ranked based on complex algorithms that analyze popularity gained through link authority, but that may not be the case for long. A team of research scientists at Google recently published a paper proposing a new process to influence the rankings of search results based … Continue reading Better To Be Honest Than Well Linked – Google’s Factual Ranking Explained