Search To Drive Mobile, Data Says by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2018 Search remains the strongest media for mobile advertising, but social will take the lead beginning in 2019, according to data released Monday. The two channels will account for 81% of the incremental mobile ad dollars spent between 2017 and 2022. … Continue reading Search To Drive Mobile, Data Says
Category Archives: Search Trends
Search Is Back, And It’s Eating Display’s Lunch
Search Is Back, And It’s Eating Display’s Lunch by Sean Hargrave , Staff Writer, May 31, 2018 Amid all the loud noise emanating from digital advertising about technology, rebates, viewability and transparency, it can be easy to forget a very simple truth. Half of all UK digital advertising goes on search, according to the IAB … Continue reading Search Is Back, And It’s Eating Display’s Lunch
Search Terms Reflect A Change In Grocery Shelves
Search Terms Reflect A Change In Grocery Shelves by Laurie Sullivan , Staff Writer @lauriesullivan, April 18, 2018 Finding keywords that speak to consumer preferences isn’t easy. So if product categories shelved in center-store aisles have become more important, per a new Catalina study, then using product segment words to promote the items in paid search … Continue reading Search Terms Reflect A Change In Grocery Shelves
Search Surprises: Unexpected Holiday Bumps
Search Surprises: Unexpected Holiday Bumps by Sarah Mahoney @mahoney_sarah, April 3, 2018 It easy to figure out that in the days leading up to Valentine’s Day, people are much more likely to be searching for romantic restaurants. What is surprising, according to a new research report from Synup, is that the strongest interest in restaurants, … Continue reading Search Surprises: Unexpected Holiday Bumps
Paid Search, Shopping Campaign Media Buys Continue To Rise
Paid Search, Shopping Campaign Media Buys Continue To Rise by Laurie Sullivan @lauriesullivan, March 30, 2018 Tracking the amount that marketers spent on paid search and shopping campaigns during the first quarter of 2018, agency reps from agency Merkle and platform provider Kenshoo joined Raymond James analysts on a conference call Thursday to share the … Continue reading Paid Search, Shopping Campaign Media Buys Continue To Rise
What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
Contributor Tony Edwards explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results. Tony Edward on March 6, 2018 By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The … Continue reading What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
Google: Pet-Related Keywords Driving Auto Searches
Google: Pet-Related Keywords Driving Auto Searches by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2018 As the old saying goes, pets are family. And Google’s search data clearly shows that consumers in the U.S. put their furry friends first when searching for car accessories. Dogs and pet-related search queries continue to rise, particularly in … Continue reading Google: Pet-Related Keywords Driving Auto Searches
Four new search trends in mobile app discovery
Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and download. Brian Solis on February 5, 2018 Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over … Continue reading Four new search trends in mobile app discovery
Why And Where Costs Are Rising On Search Clicks
Why And Where Costs Are Rising On Search Clicks by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2018 As costs per click continue to rise across the board, Bing takes the lead with a 29% year-on-year (YoY) increase. Compared with Google, per iProspect’s study, traditional paid search on Bing saw an improvement in click-through … Continue reading Why And Where Costs Are Rising On Search Clicks
2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms
2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms by Laurie Sullivan @lauriesullivan, (January 05, 2018) Most people center their New Year’s resolution on major life-changing goals. Be a better person. Work out five days per week. Eliminate sugar. When it comes to search marketing, resolutions among analysts, marketers and agency executives centered on … Continue reading 2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms
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