Are Search Professionals Optimistic About 2018? by Laurie Sullivan , Staff Writer @lauriesullivan, December 29, 2017 Despite the continual search algorithm changes by Google and Bing, 92% of search-engine-optimization professionals feel optimistic that 2018 will be a good year for SEO professionals. But 73% think delivering client results will become more difficult. A study conducted … Continue reading Are Search Professionals Optimistic About 2018?
Search: From Algorithms To Artificial Intelligence by Laurie Sullivan , Staff Writer @lauriesullivan, December 20, 2017 2018 will prove to be an interesting year for search advertising and marketing. Kantar’s Millward Brown published a set of predictions Wednesday. Most are expected, for example, that voice will spur adoption of smart devices. Others are expected, but … Continue reading Search: From Algorithms To Artificial Intelligence
Search: The Shapeless Future by Laurie Sullivan , Staff Writer @lauriesullivan, October 31, 2017 Retailers become marketplaces like Amazon. Search becomes shapeless. And messaging and voice interfaces push the engines out of the way. Michael Wolf, cofounder and manager director at Activate, spoke with Search Marketing Daily to share his thoughts on the future of … Continue reading Search: The Shapeless Future
Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics. Pauline Jakober on October 3, 2017 In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, that … Continue reading Beat high-cost paid search clicks by sweating the details
Can you really afford to miss out on free technical data about your website’s performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage. Fili Wiese on September 22, 2017 Google Search Console serves as … Continue reading SEO 101: Which URL versions to add to Google Search Console
There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google’s search listings can give you the best chance for success. Stephan Spencer on September 21, 2017 Are you looking to dominate in Google search results? Your strategy needs … Continue reading Anatomy of a Google search listing
Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you. Purna Virji on September 15, 2017 No matter where they’re located or what market they serve, retailers around the globe have questions about … Continue reading Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket
Proof Search Mirrors Consumer Demand by Laurie Sullivan , Staff Writer @lauriesullivan, June 20, 2017 Automotive features such as cameras, alerts and sensors, and driver assistants that trend in search results are easy to spot in Google and Bing and can give manufacturers insight into the services consumers want most. Internet searches related to car … Continue reading Proof Search Mirrors Consumer Demand
Randy Milanovic — June 19, 2017 Follow @kayak360— June 19, 2017 Recently, I found myself in the midst of an online debate about the search engine optimization value of GooglePlus content. Some of my colleagues insisted links from the platform worked their way into Google’s algorithm and content; others were adamant that G+ listings – … Continue reading Working the Grey Areas of Search Visibility
Mobile Searches Related To Mother’s Day Rise 41% In 2017 by Laurie Sullivan @lauriesullivan, May 22, 2017 Mobile searches related to Mother’s Day — as well as the amount spent by marketers on campaigns — have risen by 41% in 2017 compared with last year, according to data released Monday. NetElixir’s analysis for Mother’s Day … Continue reading Mobile Searches Related To Mother’s Day Rise 41% In 2017
