By Bernadette Coleman October 11th, 2017 The Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions (e.g. Garmin, Here), and of course, search engines like … Continue reading Navigating The Local Search Ecosystem To Yield Results
Dave Bell — September 5, 2017 — September 5, 2017 October 2016 was a critical month for Apple. The tech giant entered into the paid search market and launched Search Ads within the Apple App Store, giving developers an option to pay for advertising to help users discover their apps. Essentially, the introduction of Search … Continue reading The Guide to Optimizing Your Search Ads
Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior by Laurie Sullivan , Staff Writer @lauriesullivan, August 4, 2017 Search data pulled from top pet supply websites during the month of June 2017 provides brands with insight into how they should tailor their advertising messages toward cat owners versus dog owners. It’s … Continue reading Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior
There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience. Ryan Shelley on July 26, 2017 Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing … Continue reading The psychology of search: Unleashing the power of connection
Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions. David Freeman on May 25, 2017 Now more than ever, brands are looking to maximize ROI for their marketing spend. Yet when discussing holistic search strategy and … Continue reading Crafting a successful holistic search approach
Four Consumer Insights To Aid Search by Aaron Baar , Staff Writer, April 25, 2017 Search marketing used to be a simple idea: Create keyword strategies optimized for your products, buy those relevant keywords, and track and adjust accordingly. But the explosion of new devices and platforms (smartphones, social media, geo-fencing), have changed the equation … Continue reading Four Consumer Insights To Aid Search
Search May Not Be Sexy, But It’s Valuable by Aaron Baar, Staff Writer, April 4, 2017 Let’s face it, search is not sexy. It’s rarely at the top of the agenda in annual reports or all-company meetings. It’s rarely acknowledged outside of marketing departments. “Did you see X-company’s latest search ranking results?” is not a … Continue reading Search May Not Be Sexy, But It’s Valuable
Kelley Schultz — March 27, 2017 — March 27, 2017 A recent report from Hitwise estimates mobile search volume in the US has reached nearly 60% of total search volume. As mobile search volume continues to grow, digital marketers are constantly adjusting and optimizing campaigns to capitalize on this growth, ahead of their competitors. And, … Continue reading These 5 Big Strategies Will Make You a Better Search Marketer
