Category Archives: Search Engine Optimization

4 steps to make your organic listings more effective

How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects. Jason Decker on January 3, 2017   You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive … Continue reading 4 steps to make your organic listings more effective

Case Studies Prove SEO Is Pertinent For All Businesses

Harold Stark — January 2, 2017 Follow @theharrrystark5— January 2, 2017 Over the years, marketing and advertising have changed substantially. The Internet has helped to give businesses and entrepreneurs direct access to millions of consumers. While traditional forms of marketing and advertising can still be fruitful, it is absolutely pertinent for businesses to also incorporate … Continue reading Case Studies Prove SEO Is Pertinent For All Businesses

3 Ways Google’s Mobile First Ranking Affects SEO

George Beall — December 31, 2016 Follow @GeorgePBeall— December 31, 2016 Google’s most recent changes rank mobile friendly sites above those that are not mobile friendly, when the user is searching on their smartphone. This makes sense from a logical perspective, but may be very disrupting from a marketing one. If your website hasn’t already … Continue reading 3 Ways Google’s Mobile First Ranking Affects SEO

Navigating Your Way Through Your HubSpot Portal in the First Month

Roman Kniahynyckyj — December 19, 2016 Follow @kniahynyckyj— December 19, 2016 You’ve just purchased HubSpot! Congratulations. You’ve worked hard to identify the optimal marketing automation software for your company, chosen HubSpot, and are primed for success. Here’s some key things you should do in your HubSpot Portal the first month. Get Certified Before you dive … Continue reading Navigating Your Way Through Your HubSpot Portal in the First Month