By Courtney Danyel December 14th, 2016 The “3 pack” is the most coveted real estate of local SEO. When someone searches for a location-related keyword, (e.g. dog groomer Portland), it’s the 3 first listings that show in local search results: And in 93% of searches with local intent, the Google 3-pack appears at the top … Continue reading How To Improve Local SEO & 3 Pack CTR
by Aaron Baar, Staff Writer, December 13, 2016 There are fewer than two weeks left in the 2016 holiday shopping season, and while many — if not most — marketers are deep into their search marketing plans, there’s still time to make adjustments and get those last-minute customers. By quirk of the calendar, there are … Continue reading There’s Still Time! Last Minute Search Ideas
Conrado Langer — December 9, 2016 — December 9, 2016 Google now processes over 3.5 billion searches per day, every single day. No wonder 10 out of 10 businesses want only one thing: to appear on the first results page for keywords related to their industry. This kind of visibility is the promise of a … Continue reading SEO Case Study: From Second Page to Second Place in Two Weeks
Wendy Lindars — December 6, 2016 Follow @enx2marketing— December 6, 2016 Let’s state the obvious…2016 is a terrible, no good, very bad year. It started off on the wrong foot and it never improved. Many of our favorite celebrities died. We had to choose a president between two candidates that no one was really crazy … Continue reading The Year That Was: How SEO Changed in 2016
Brad Keys — December 5, 2016 — December 5, 2016 Over the past 20 years Google has grown to become the dominant desktop and mobile search engine, and now it looks like they’re entering the hands-free search market. Their new product, Google Home, that was announced early October will compete with devices such as Amazon’s … Continue reading How Google Assistant Searches and What it Means for SEO
Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed. Bryson Meunier on November 29, 2016 On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those … Continue reading SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Larry Kim — November 27, 2016 — November 27, 2016 In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward. All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an … Continue reading 6 SEO Experiments That Will Blow Your Mind
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. Dianna Huff on November 22, 2016 For many people outside of marketing, Google Analytics can quickly become overwhelming. This is particularly true for the owners of small manufacturing firms. Without the time … Continue reading Setting SEO KPIs for small manufacturing websites
Kasia Perzyńska — November 15, 2016 — November 15, 2016 There are two types of SEO: on-page SEO, which deals with content and page optimization, and off-page SEO which concerns establishing relations between websites. Together these two make the SEO universe almost complete. But wait a minute, there’s something more: Technical SEO – the next … Continue reading Discover What Is Technical SEO: The Complete (And Simple) Guide
by Laurie Sullivan, Staff Writer @lauriesullivan, November 14, 2016 Google and Microsoft redefined the definition of search through messaging technology like chatbots and apps for mobile and desktop by making a case that it can reach across a brand’s or retailer’s Web site to find and return information on consumer queries. Messaging creates a new … Continue reading Microsoft, Google Redefining Search Through Chatbots, Messaging
