Category Archives: Sales Techniques

4 Ways to Increase Sales Without Focusing on Competition

Usman Raza — February 24, 2019 Follow @usmanintrotech — February 24, 2019 All businesses need customers. Increasing sales should be a top priority of business owners, chief executive officers or sales managers. Of course, they need to find ways to increase sales. Without sales, they can not stay in business. Below are some ways to … Continue reading 4 Ways to Increase Sales Without Focusing on Competition →

Increase Repeat Purchases with Cohort Analysis

Sales Techniques

Murry Ivanoff — February 19, 2019 — February 19, 2019 In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. The second type is winning. Why? Overall acquisition costs for both B2C and B2B have gone up by 50% … Continue reading Increase Repeat Purchases with Cohort Analysis →

Are You Charging the Right Price?

Sales Techniques

Dave Kosmayer — December 18, 2018 Follow @DavidKosmayer — December 18, 2018 As a business owner or marketer, one of the hardest decisions you have to make is whether to raise or lower prices to make sure you are charging the right price for products. If you charge too much for your product or service, … Continue reading Are You Charging the Right Price? →

Product pages are the new packaging: Think beyond lower prices to win online

Sales Techniques

Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. Andrew Waber on December 11, 2018 When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in place. Salespeople will be around to help in … Continue reading Product pages are the new packaging: Think beyond lower prices to win online →

Upselling – When NOT To

Sales Techniques

Barry Roos — December 6, 2018 Follow @roosites — December 6, 2018 I recently had a problem with a technology provider I do business with on a regular basis. I won’t mention their name, as I have been very impressed with their support over the last year and a half and I am not looking … Continue reading Upselling – When NOT To →

The One Social Selling Tactic That Will Guarantee Successful Sales Prospecting

Sales Techniques

Tom Martin — December 1, 2018 Follow @TomMartin — December 1, 2018 PublicDomainPictures / Pixabay Every day you find another article about some new Social Selling tip, trick or tactic to improve your sales prospecting success. So you read, follow and try. But that’s a recipe for sales prospecting failure. Everyone is asking themselves the … Continue reading The One Social Selling Tactic That Will Guarantee Successful Sales Prospecting →

A “Scary” Sales Tip from Zombie School

Sales Techniques

Julie Hansen — October 30, 2018 Follow @acting4sales — October 30, 2018 simonwijers / Pixabay It’s not easy to become a zombie. Every year thousands of people audition for a chance to play a zombie on TV’s hit series, The Walking Dead. Once they make it through the initial casting process they are enrolled in … Continue reading A “Scary” Sales Tip from Zombie School →

Sales and marketing: Decision makers say you’re sending mixed messages

Sales Techniques

A LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers. Robin Kurzer on October 16, 2018 No more data silos! That’s the key message from Tuesday’s LinkedIn State of Sales 2018 report. The … Continue reading Sales and marketing: Decision makers say you’re sending mixed messages →

5 ways to leverage real third-party purchase intent

Sales Techniques

If you’re looking for positive change in your demand generation performance, here are five ways to take advantage of the purchase intent resources available in your market. John Steinert on September 19, 2018 A combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a … Continue reading 5 ways to leverage real third-party purchase intent →