Priya Florence ShahJuly 18, 2015 Are you a small business just beginning to explore the world of Facebook marketing? If you have been having trouble trying to get a decent Return-On-Investment (ROI) on Facebook, you’re not the only one. New research states that 59% of small businesses struggle to prove Facebook ROI. This is not … Continue reading Small Businesses, Here Are 7 Steps To Increase Facebook Ad ROI
Dennis YuJuly 17, 2015 Everyone wants to determine the ROI on their page likes and be able to directly attribute a page like’s value relative to a conversion. But there’s been confusion conveying this value in a way that’s measurable back to that bottom dollar. So what’s the best way to track this or paint … Continue reading What is the Best Way to Determine a Page’s ROI?
Ryan MaherJune 25, 2015 We marketers are getting better at breaking down departmental silos and sharing standardized data within our orgs. Yet, we’re still failing miserably when it comes to sharing information with our external media partners – often the primary sources of our sales pipeline. This isn’t smart marketing. We need to communicate with … Continue reading Why Sharing Is Caring About Media ROI
Brian HonigmanJune 24, 2015 According to Econsultancy, only 20% of marketers use behavioral triggers to complement their email marketing strategies. “The technical hurdles to implementation have been really difficult in the past and the types of triggers that are truly meaningful were not quite scalable with previous technology sets,” said Fayez Mohamood, CEO of Bluecore. … Continue reading How to Drive ROI from Your Data with Triggered Emails
Scott VaughanJune 11, 2015 In the first blog of this two-part series, I explained the ROI-driven steps that marketers should take when planning social media strategy. Developing a social media plan and using a scorecard are critical to determine our success, know where we are falling down and quickly make changes in our strategy and … Continue reading How To Plan Social Media Performance, Deliver ROI
Denise McArthurMay 30, 2015 Love is all you need, yes. That’s what you—being a person—need. But your business? Your business needs money. While it may not be the stuff of pop ballads, return-on-investment, or ROI, is one of the best ways to calculate what your business needs. You’re constantly looking for new ways to improve … Continue reading 5 Steps To Calculating Your ROI From Animated Videos
Richard SunleyMay 24, 2015 These days, sport is big business. From massive global sporting events like the World Cup, to giant team brands like Real Madrid or the Dallas Cowboys, the intersection between sports and business is increasingly lucrative and increasingly global. And one particularly profitable channel of income for the sports teams (and venues) … Continue reading Combining Social Data with Financial Data: Measuring Sponsorship ROI
Troy HollenbeckMay 22, 2015 Despite the rising popularity of such communication channels as texting, social media, and even video conferencing, emails continue to be an important and effective way to reach other people, especially prospective customers for the products and services your Internet marketing business promotes. But the format of emails requires you to work … Continue reading 5 Tips For Increasing Your Promotional Emails’ ROI
