Pam Moore — November 22, 2017 Follow @pammktgnut — November 22, 2017http://feeds.feedblitz.com/-/492390604/_/pammarketingnut.mp3 Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term. Unfortunately, many business and … Continue reading How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI
Darleen DeRosa — November 21, 2017 Follow @onpoint_llc — November 21, 2017 iStock Most companies understand the benefits of leadership training and development programs. In fact, in a recent survey of more than 500 executives, 27 percent of those who said their company was “currently winning in the market” attributed that success to great leadership, … Continue reading Measuring the ROI of Leadership Development: 5 Tips
By Stefan Des September 29th, 2017 Do you ever feel like your marketing campaign is being ignored by your audience? Are you sick and tired of creating marketing campaigns that are not converting? The truth is: It is not only you. Millions of marketers like you are creating campaigns every day. They wonder if they should … Continue reading How To Improve Your Marketing ROI With Facebook Ads
By Brandon Leibowitz September 19th, 2017 Influencers have taken the marketing industry by storm. And by now, most marketers are familiar with planning and executing influencer marketing campaigns. But even if they can successfully execute their campaigns, they still face the challenge of measuring their campaign ROI. In fact, Econsultancy found that this is the … Continue reading How To Calculate The ROI Of Influencers’ Posts
What Digital ROI Is Really About, In Three Words by Mike Donahue , Op-Ed Contributor, September 6, 2017 To properly calculate return on digital media investment, we must take into account two other words beginning with the letter I: intent and impressions. What is the advertiser’s intent? Simply put, it is to get the best … Continue reading What Digital ROI Is Really About, In Three Words
Christie Huber — June 23, 2017 — June 23, 2017 Instagram is one of the of the most visually appealing forms of digital advertising. It helps marketers tell their brand’s story with an aesthetic power you can’t find elsewhere. For consumers with increasingly short attention spans, Instagram has become the go-to app for image consumption. … Continue reading Prove ROI With These 6 Instagram Advertising Tips We Love
Adam Baetu — June 12, 2017 Follow @Marcomms4biz— June 12, 2017 WikimediaImages / Pixabay Social media can be an enormously effective advertising tool, but it can also be a time and money drain. How do you know where best to spend your money? Just as importantly, do you have a tangible way to measure the … Continue reading How to Avoid Spending Money On Social Media Ads That Get You No ROI
Elizabeth Harr — May 25, 2017 — May 25, 2017 So many leads, so little time. Your marketing strategy is generating so many qualified prospects and you can’t keep pace. It is an enviable position. Doesn’t sound like you? Well, perhaps you’re the eternal skeptic, thinking marketing professional services and generating leads online only happens … Continue reading Top 10 Strategies for Increasing the Marketing ROI for Your Firm
Jason Wyatt — April 26, 2017 — April 26, 2017 “Vanity is a motive of immense potency.” – Bertrand Russell Let’s face it, generally you’ve got to have a healthy ego if you’re going to start a business and be successful. Being an entrepreneur is not a great career choice for those lacking self-belief. Putting … Continue reading Don’t Let Website Vanity Get in the Way of ROI
Don Dalrymple — April 3, 2017 Follow @dondalrymple— April 3, 2017 Take a look at the chart of some sample industries and the multipliers on asset value (business). If you can get net income or profit to $ 100K in a business like plumbing, you can sell the business for $ 450K. Every thousand of … Continue reading 400% Returns on Assets
