Columnist Pauline Jakober discusses what she believes will be big in paid search in 2016, with a look back at some of this past year’s biggest developments. Pauline Jakober on December 29, 2015 at 11:15 am Trends come and go in every industry, and it’s no different for paid search. This year, we saw brands … Continue reading 3 PPC Trends And Tactics You Can’t Ignore In 2016
by Randy Milanovic December 20, 2015 Follow @kayak360December 20, 2015 Recently, we had the chance to work with a new client who had a large, user-driven website containing over 8 million different pages. The content was unique and focused, and as a result the client was attracting thousands of visits from searchers every month. In … Continue reading Are You Shortchanging Yourself One AdSense Click at a Time?
by Randy Milanovic December 19, 2015 Follow @kayak360December 19, 2015 Earlier this summer, I took one of the major printed directory companies (or what’s left of them) to task for ripping clients off via generic, expensive, and ineffective pay-per-click advertising. It’s not that PPC doesn’t have any value, but it was the ineffective way in which … Continue reading How to Make PPC Work for Your Company
By Robert Brady December 15th, 2015 As a small business there are so many thing to manage with your online marketing: SEO, PPC, email marketing, PR, blogging, etc. Horror stories of businesses making mistakes seem to be all over the internet. But what about the SMBs out there doing it right? Today I’ll highlight … Continue reading Profit From These Real World Small Business PPC Examples
by Melissa Duko December 9, 2015December 9, 2015 We’ve all been there. Open up a bill and feel our stomach drop as we experience sticker shock. No one likes high cost surprises, especially when you haven’t budgeted for them. A PPC management company’s pricing model will affect your ROI either positively or negatively. Choose the … Continue reading How PPC Agencies Price Their Services, and How to Know What’s Best
by Margot da Cunha November 23, 2015November 23, 2015 People are no longer shocked when they see an email with their name in the headline from a brand they may not recognize. Seeing ads that are relevant to your interests isn’t as creepy anymore, but almost expected. In fact, 74% percent of online consumers get … Continue reading 7 Ways to Personalize Your PPC Strategy
With the holidays quickly approaching, what better time than the present to look for ways to increase foot traffic to your stores? Columnist Amy Bishop shows how to leverage geography & intent, audiences and your web experience to drive more in-store traffic. Amy Bishop on November 16, 2015 For the consumer, online purchases are easy … Continue reading Using Paid Search To Bring Customers In-Store
Jeff ShjarbackNovember 7, 2015 Pay-per-click, or PPC, marketing, is an approach to business promotion that enables companies to connect with people as they search the internet for products or services. The primary purpose of pay-per-click advertising is to direct these individuals – who have already indicated their interest in a particular product or service by … Continue reading Pay Per Click Marketing Strategies For Beginners
