Category Archives: PPC Marketing

6 tactics for PPC marketers to save time, reduce stress and improve performance

Here’s a checklist to make sure you’re as organized as possible to start this year off on the right foot. Amy Bishop on January 15, 2019 As PPC marketers, everything we do revolves around structure and organization. Sure, there’s a huge amount of unstructured work as the result of performance trends and our analyses … Continue reading 6 tactics for PPC marketers to save time, reduce stress and improve performance →

11 Killer PPC Tactics Every Marketer Needs to Know

PPC Marketing

Owen Ray — September 19, 2018 Follow @invoca — September 19, 2018 Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you can get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a conversion … Continue reading 11 Killer PPC Tactics Every Marketer Needs to Know →

How To Use PPC For Inbound Marketing

PPC Marketing

By Peter Dulay October 27th, 2017 Pay-per-click (PPC) campaigns may be considered as interruptive marketing by many. And they may not think it fits under the inbound marketing umbrella. Although this is true to an extent, it all depends on how you use it. If you execute it correctly, a PPC campaign can work wonders to … Continue reading How To Use PPC For Inbound Marketing →

How to Achieve a Higher Click-through Rate on PPC Ads

PPC Marketing

Zach Heller — October 26, 2017 Follow @zheller — October 26, 2017 There are a lot of different things that go into making a pay-per-click campaign successful. But one thing is for sure, if people don’t click on your ads, none of the rest matters. So one way to improve the effectiveness of your PPC … Continue reading How to Achieve a Higher Click-through Rate on PPC Ads →

The PPC challenge of selling manufacturing capability vs. stock products

PPC Marketing

Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client. Dianna Huff on September 26, 2017 While running a successful advertising campaign can be complex … Continue reading The PPC challenge of selling manufacturing capability vs. stock products →

Your Step-by-Step Guide to PPC Advertising

PPC Marketing

Paul Chaney — August 17, 2017 Follow @pchaney — August 17, 2017 Pay-per-click (PPC) is an internet advertising model you can use to send traffic to your small business website, to increase exposure and promote sales of your products and services. Employ it as part of an overall digital marketing strategy. With PPC, you only … Continue reading Your Step-by-Step Guide to PPC Advertising →

PPC Management Agency Tips for AdWords Account Structure

PPC Marketing

Andy Beohar — June 20, 2017 Follow @sevenatomsbuzz — June 20, 2017 AdWords can be a beautiful thing—but for some, it can be a nightmare. Setting up the right AdWords account structure is crucial to campaign success, but it’s not as easy as one might believe. But I’m here to settle your fears. The truth … Continue reading PPC Management Agency Tips for AdWords Account Structure →

3 Tips to Amplify Your PPC Marketing

PPC Marketing

Liz Papagni — June 7, 2017 Follow @mrktgworx— June 7, 2017 Pay-per-click advertising is just one aspect of the wide range of digital marketing tools available to you, but—in the right hands—it can certainly be one of the most powerful. Unfortunately, PPC marketing can also be one of the most expensive, especially if you make … Continue reading 3 Tips to Amplify Your PPC Marketing →

A proven method for building a strong PPC account team

PPC Marketing

What’s the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency’s “team of teams” approach to account management. Jeff Baum on March 20, 2017 As director of services at an agency, one of my main responsibilities is creating account teams for new clients … Continue reading A proven method for building a strong PPC account team →

Should PPC agencies be scared of automation?

PPC Marketing

Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them. Anna Shirley on March 10, 2017 I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of … Continue reading Should PPC agencies be scared of automation? →