There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates. Matt Umbro on February 20, 2017 I’ve been in the paid search industry for a nearly a decade. A … Continue reading How to write PPC text ads in 2017’s sophisticated environment
Steve Hamm — February 9, 2017 Follow @maasprosrdu— February 9, 2017 As part of our internet marketing services for small businesses, we offer PPC (paid per click) marketing help. This means that we will get your business featured on Google, Bing, Yahoo and their search partners. Your business can appear under any keyword you wish. … Continue reading PPC Marketing Tips for Small Businesses
Lindsay Christensen — January 12, 2017 — January 12, 2017 Knowing your ROI is incredibly important. If you don’t know which marketing efforts are driving ROI for your business, you’re more likely to make uninformed decisions that may cost you big time. Making decisions based on data rather than thoughts, feelings, and emotions can help … Continue reading Mastering PPC: How to Measure Your ROI
Lindsay Christensen — January 4, 2017 — January 4, 2017 This is the seventh part of our eight-part series on mastering PPC. We are living in a “mobile-first” world right now, which means every aspect of your digital marketing needs to be configured for mobile devices – including your PPC campaigns. You have to have … Continue reading Mastering PPC: Why You Need a Mobile Strategy
So, your boss just told you that managing PPC is being added to your list of responsibilities. What to do? Columnist Pauline Jakober offers tips on how to get up to speed. Pauline Jakober on December 28, 2016 Does this sound familiar to you? Your company has finally agreed to spend some resources … Continue reading 3 ways in-house do-it-yourselfers can prepare for PPC management
PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues. Matt Umbro on September 6, 2016 As hectic as it can be, we are lucky to be in an … Continue reading How you can better communicate PPC industry updates to clients
by Larry KimAugust 21, 2016 I was blown away when I heard that the U.S. Federal Trade Commission is suing 1-800 Contacts for anticompetitive behavior. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and variants. According to the FTC complaint: … Continue reading How to Apply Game Theory in PPC Marketing
