Kaleigh Moore — August 25, 2017 Follow @kaleighf — August 25, 2017 geralt / Pixabay Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments…but you’re not quite sure what exactly it is. Let’s clear that up. For the user, a maturity assessment is essentially a resource that helps indicate … Continue reading What Is a Maturity Assessment? And How to Make One in 5 Steps
Michael Heller — July 26, 2017 — July 26, 2017 Tumisu / Pixabay In the modern workplace, performance reviews and employee evaluations are a necessary evil. As a manager, you probably don’t like giving them and it’s no surprise that only 55% of respondents in a recent study stated that these performance processes had a … Continue reading 15 Ways to Improve Performance Evaluations
Greg Doyle — July 14, 2017 Follow @firstfound — July 14, 2017 If you’re looking to increase your visibility, grow your traffic and boost your profits then Google AdWords is the marketing channel for you. Over recent years Google AdWords has grown in complexity as the targeting options, campaign types and advert formats have expanded … Continue reading How to Measure Performance in Google AdWords
Personal Branding Blog — January 13, 2017 — January 13, 2017 It is highly unlikely for anyone to be consistently perfect. And this is the number one reason we need to forgive errors of other people and equally important is to forgive ourselves. The improved approach is to learn from what went wrong to move … Continue reading Are You Consistently Perfect?
As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels. Jim Yu on January 10, 2017 Tracking the customer’s journey through a sales funnel, website user path, or any other … Continue reading The evolution of the customer journey in 2017: Optimizing moments that matter
