Category Archives: Partnerships

Apple and Ericsson call truce in years-long fight over cellular patents

Partnerships

Qualcomm expects to make $4.5 billion from Apple settlement Jon Fingas @jonfingas The costs of Apple’s truce with Qualcomm are now much clearer. Qualcomm now estimates that it will pull in revenue between $4.5 billion and $4.7 billion from the settlement in the third quarter of the year, including both the one-time payment from Apple … Continue reading Apple and Ericsson call truce in years-long fight over cellular patents →

Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data

Partnerships

The data collaboration serves advertisers using HMG’s Converged audience and data management platform. Chris Wood on October 28, 2022 Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged … Continue reading Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data →

Brands like Chipotle and e.l.f. are chasing buzz on BeReal, but will the love affair last?

Partnerships

By Jessica Bursztynsky August 22, 2022   It seems like everyone is on BeReal these days—including Chipotle. BeReal, which launched in 2020, asks users to upload one post per day to provide a more authentic view of life for their friends. The photo prompts appear seemingly at random, and users have to send posts within … Continue reading Brands like Chipotle and e.l.f. are chasing buzz on BeReal, but will the love affair last? →

Rakuten Group, Golden State Warriors Deepen Multiyear Partnership

Partnerships

Rakuten Group, Golden State Warriors Deepen Multiyear Partnership by Laurie Sullivan  @lauriesullivan, May 23, 2022 Rakuten Group, the parent company of performance-based Rakuten Advertising and Rakuten Rewards, and The Golden State Warriors renewed a multiyear partnership. The deal, announced Monday, keeps Rakuten as the official jersey badge partner for the Warriors, and puts an executive who is … Continue reading Rakuten Group, Golden State Warriors Deepen Multiyear Partnership →

ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data

Partnerships

ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data by Laurie Sullivan  @lauriesullivan, April 19, 2022 The creation of partnerships to leverage second-party data has received more attention of late. On Tuesday, enterprise customer data platform (CDP) ActionIQ and collaboration and data cleanroom platform InfoSum announced a partnership to support second-party data. The agreement combines the … Continue reading ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data →

Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts

Partnerships

Marketers will now have in-cart access to a unique audience of thousands of golfers across the U.S. Chris Wood on March 21, 2022 Today, Edison Interactive, a CMS focused on connected devices, announced that Vistar Media is integrating with a platform they developed in order to bring ads to displays in golf carts. The platform … Continue reading Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts →

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