Brightcom’s SSP and DSP IDs aim to aggregate using Intent IQ’s graph. Constantine von Hoffman on April 12, 2022 Publisher-side platform Brightcom is partnering with Intent IQ, an identity verification firm. This will allow Brightcom to use Intent IQ’s bid enhancement service. The aim is to better authenticate IDs amid the decline of 3rd-party cookies … Continue reading Brightcom partners with Intent IQ
Category Archives: Partnerships
Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts
Marketers will now have in-cart access to a unique audience of thousands of golfers across the U.S. Chris Wood on March 21, 2022 Today, Edison Interactive, a CMS focused on connected devices, announced that Vistar Media is integrating with a platform they developed in order to bring ads to displays in golf carts. The platform … Continue reading Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts
Havas Group Takes Majority Stake In Agency Frontier Australia
Havas Group Takes Majority Stake In Agency Frontier Australia by Steve McClellan @mp_mcclellan, March 18, 2022 Havas Group this week said it has taken a majority interest in Australia’s performance marketing agency, Frontier Australia, an agency the Group has previously worked with. Frontier will be integrated into Havas Group’s Edge Performance Network (EPN). Terms weren’t … Continue reading Havas Group Takes Majority Stake In Agency Frontier Australia
Piano partners with Snowflake to activate customer data at scale
Piano, the digital experience cloud, will leverage Snowflake as the platform for its customer data analytics. Kim Davis on January 21, 2022 Digital experience cloud Piano has announced a partnership with data cloud company Snowflake. Snowflake will support the Piano Analytics solution, making it possible to store, share, enrich and activate customer data in the … Continue reading Piano partners with Snowflake to activate customer data at scale
New AR advertising experience from Emodo’s partnership with 8th Wall
Embeddable AR ad types offered to marketers and agencies without additional apps. Chris Wood on January 19, 2022 Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create … Continue reading New AR advertising experience from Emodo’s partnership with 8th Wall
Movable Ink and Stensul announce email partnership, integrations
Personalized content assets from Movable Ink can now be incorporated in emails created on Stensul without the need to copy and paste code. Kim Davis on January 19, 2022 Personalization platform Movable Ink and email creation platform Stensul have announced a strategic partnership and new integrations. Movable Ink personalized content will now be available to … Continue reading Movable Ink and Stensul announce email partnership, integrations
New Snowflake partnerships should allow marketers to do more with data while remaining compliant
How the expanding Snowflake ecosystem meets challenges to discover precise audiences without crossing the privacy line. Chris Wood on November 17, 2021 Cloud data platform Snowflake has teamed up with marketing data company Zeta’s CDP and identity graph to power more precise campaigns backed by Snowflake’s records and secure data sharing. Also this week, Snowflake … Continue reading New Snowflake partnerships should allow marketers to do more with data while remaining compliant
3 Must-Haves for Successful Business Partnerships
Deborah Sweeney October 28, 2021 Forming a partnership is often an ideal way to go into business if you plan to do it with someone else. You might have a family member or close friend that shares the same vision for starting a business and decide to go in together with a partnership. Before you … Continue reading 3 Must-Haves for Successful Business Partnerships
How to Find the Right Business Partner
Joel Goldstein January 22, 2021 A strong business relationship can lay the foundation for years of future success. However, as is the case for all relationships, identifying who you partner with in business can be challenging. Pick the wrong person, and you could be locked into a long-term relationship that costs you more than it’s … Continue reading How to Find the Right Business Partner
Elements of a Successful Partnership
Nuno Salgado September 3, 2020 New businesses are created on a daily basis with the objective to be profitable and have longevity in the marketplace. It takes more than a good idea and hard work to achieve this. What almost all successful businesses have in common is the establishment of strong, mutually beneficial partnerships with … Continue reading Elements of a Successful Partnership
Random Posts on Partnerships
Get More From Your Discovery Process by Asking More Questions
Jobs to Be Done: Use Your Job Story to Improve Outbound Sales In 3 Steps
Why Every Marketer Should Implement a Digital Experience Monitoring Strategy
How To Keep Your Team Happy And Productive
Why Disfluent Thinking is Important for Idea Management Programs
On Social Selling
3 Characteristics of Digitally Mature Companies
How Small Business Can Get the Most Out of a Video Production Budget
4 Analytics Tools That Will Improve Your Social Media Reach
