by Ray Wang February 29, 2016 Follow @SmarttCanadaFebruary 29, 2016 Businesses outsource web hosting and development, accounting, and even customer service. Why not digital marketing? Where do you draw the line? If your industry is highly regulated, the decision is often very clear cut. Regulatory restrictions and very specific use of language can make it … Continue reading Should You Outsource Or Do Your Own Digital Marketing?
by Shelley Hoppe February 29, 2016 Follow @SoutherlyCommsFebruary 29, 2016 As those of you who follow our blogs will know, we’re big advocates of recruitment and employer brand messaging. This is a no-brainer to me, as recruitment marketing sits neatly between our two main areas of expertise in employee engagement and content marketing. As we … Continue reading 3 Surprising Questions I’ve Been Asked About Recruitment Marketing
We track all sorts of metrics for our SEO clients, but what about for ourselves? Columnist Janet Driscoll Miller discusses what agencies should be measuring in order to ensure efficiency and profitability. Janet Driscoll Miller on February 19, 2016 As SEOs, we’re always digging into data. But I often find that SEO consultants and … Continue reading Agency Metrics That Matter In Search & Beyond
by Gyles Seward February 4, 2016 Follow @ElementaryDigiFebruary 4, 2016 Every digital agency depends on developing and maintaining relationships with clients. Good agencies know their clients even better than they know themselves; everything from their favourite sports team and lunch spot, right down to their deepest desires and the thoughts that keep them up at … Continue reading Account Management – How to Keep a Digital Agency Flowing
by Nancy Van Elsacker January 30, 2016 Follow @NancyVElsackerJanuary 30, 2016 When choosing to outsource a current product or service to an external supplier, a main objective is to maintain at least the same quality that you are used to or you’ll want to improve it. When several of your organization’s products or services are … Continue reading Outsourcing With a Reason
How do you know if the technology you choose is the right fit for your company? Columnist Loretta Jones discusses what you should consider before making a decision on your marketing tools. Loretta Jones on January 29, 2016 We don’t do much these days without the help of technology. Even the office coffee machine has … Continue reading Need New Marketing Tech? Make Sure You Look Under The Hood
by Paul Morris January 25, 2016 Follow @SuperbDigitalJanuary 25, 2016 Let’s face it: There are some aspects of business that are just down-right boring. For many business owners, processing payroll is one of these things. But does that mean you should hand it over to someone else? Maybe. For businesses both big and small, outsourcing … Continue reading Everything a Business Owner Needs to Know Before Outsourcing Their Payroll
by Cent Muruganandam January 24, 2016 Follow @centmuruJanuary 24, 2016 There are almost 54 Million Americans who are considered freelancers and the number of freelance writing gigs are on a sharp incline. The typical freelance writer is a young female, well-educated degree holder who earns 10K part-time income on the side because she hates her … Continue reading The Best and Worst of Freelance Writing Gigs [Infographic]
by Randy Milanovic January 16, 2016 Follow @kayak360January 16, 2016 If you are like most marketers we meet, the idea of managing pay-per-click (PPC) campaigns on top of your marketing duties might seem a bit overwhelming. So you’ll be forgiven if you choose to delegate the task to an PPC/SEO firm. And, you probably have … Continue reading What You Should Know Before Outsourcing PPC Management
By Lia Boangiu January 14th, 2016 The best time to hire a digital agency is when it’s still an option, not when it becomes a necessity to get the company out of stagnation or fight heavy competition. A good campaign can grow with your company and change course depending on how the business evolves, while keeping … Continue reading 30 Things to Get Right When Hiring a Digital Marketing Agency [Rookie Guide]
