Olivier ChoronApril 3, 2015 With social media, many expect results without doing any of the real leg work. Some users will happily use social media to promote their brand and… well, that’s it really, wrongly believing that’s all you need to do. If this is you, then you are missing out on so much potential. … Continue reading How to Effectively Engage With Your Connections on Social Media
Deepak GuptaMarch 27, 2015 Remember when news media started migrating onto the Internet and everyone lost their minds proclaiming the “death” of the written word? Apparently the invention of the Internet meant no one in the world would ever want to read in print again, and most publishers wouldn’t survive the dark waters of online … Continue reading How Online Publishers Build Community With Social Login
Vanessa DiMauroFebruary 28, 2015 Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of … Continue reading Joining the Customer Journey Using Online Communities
Brian MorrisFebruary 10, 2015 One of the best long-term business strategies for success is to build an online community. Unfortunately, it’s easier said than done: you need great content, member interaction and engagement features, an aggressive marketing plan (at least to start), and, of course, a compelling reason to join and participate in your community. … Continue reading 10 Unique Ways to Build Your Online Community
Tony Adragna December 20, 2014 Landing pages are vastly important to any inbound marketing campaign, and their use can vastly increase the amount of leads you get from your website. However, just creating a landing page is not enough. They must be optimized to best suit your website visitors and turn them into leads. … Continue reading The Ultimate Landing Page Checklist
Katie Bapple December 19, 2014 Inactive community members will inevitably make up a large percentage of your total audience size. Don’t worry, this is perfectly normal in most online communities, especially as your community ages. Your efforts to engage your audience and grow your online community are best spent focused on the members who … Continue reading Come Back! How to Develop the Right Re-engagement Strategies for Your Online Community
Asad Haroon December 17, 2014 In a recent IBM survey of over 1,700 CEOs from more than 60 countries, online customer communities ranked second only to face-to-face interactions as the most important channel through which they plan to engage customers. Online customer communities have been around for a while now, and new ones are … Continue reading Why Participate in an Online B2B Community?
