by Sarah Beth JonesOctober 7, 2016 Email marketing can be very effective. Unlike fliers and other mail, it’s relatively inexpensive and easy to access. But you have to be careful and do it right. Email can be an extremely personal thing. You’re delivering a message directly to someone’s inbox. You need to make sure it’s … Continue reading Here’s Why Your Email Newsletter Isn’t Working
Category Archives: Newsletter Marketing
6 Tips for Creating an Effective Newsletter
by Emma McCarthy Follow @TinyWriterAugust 24, 2016 An email campaign provides an immediate way to connect with your audience and generates one of the highest ROI. During the dawn of social media, email campaigns were dismissed as being past it. However, this year experts have noted resurgence in email marketing and with buzzwords such as … Continue reading 6 Tips for Creating an Effective Newsletter
15 Tested and Proven Ways to Build Your Subscriber List
by Troy Hollenbeck July 22, 2016 Follow @troyhollenbeck1July 22, 2016 A list of engaged subscribers is one of the most effective and reliable marketing resources. A good list so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company. Subscribers … Continue reading 15 Tested and Proven Ways to Build Your Subscriber List
Why They Unsubscribe
by Dale Keipert July 18, 2016 Follow @360InteractiveJuly 18, 2016 Reading Time: 3 minutes With all of the talk these days about marketing automation, which uses email as one of its primary channels, I thought it might be a good idea to look at a couple of best practice concepts for handling unsubscribes and spam … Continue reading Why They Unsubscribe
What All Marketers Can Learn from the InVision Email Newsletter
by Shelby Clarke July 17, 2016July 17, 2016 After working in the inbound marketing world for two years, the amount of newsletters and blog notifications that I get every day has become understandably overwhelming. And I’m not one to mindlessly sign up for every newsletter I see. I appreciate great content and learning new things, … Continue reading What All Marketers Can Learn from the InVision Email Newsletter
How to Clean a Messy Contact List in 5 Easy Steps
by Bria Sullivan June 30, 2016June 30, 2016 Raise your hand if your email list is neat and tidy. (Crickets) Yeah, that’s what I thought. For busy small business owners, there is nothing worse than a messy, disorganized, outdated list of email subscribers. Especially if you’ve inherited this list and have no idea how to … Continue reading How to Clean a Messy Contact List in 5 Easy Steps
Read All About It! 7 Steps to An Effective Email Newsletter
by VerticalResponse June 29, 2016 Follow @VR4SmallBizJune 29, 2016 If your marketing department has launched a newsletter campaign, congratulations! Strategically created newsletters are among the most popular ways for today’s marketers to disseminate information. In fact, it’s so effective that 64 percent of marketing specialists worldwide use this tactic to connect with their customer base. … Continue reading Read All About It! 7 Steps to An Effective Email Newsletter
Skimm This: Why Email Newsletters are Still Important to Your Business
by Wendy Lindars May 17, 2016 Follow @enx2marketingMay 17, 2016 Before the rise of social media, there were newsletters. If you wanted to inform your customers about the deals of the week or recent news items, chances are you created an email blast to send out. It was fun to design and gather information for … Continue reading Skimm This: Why Email Newsletters are Still Important to Your Business
Have HTML Newsletters Lost Their Mojo?
by Olivier Choron May 12, 2016 Follow @purechannelappsMay 12, 2016 With continuously dropping open and click rates, it’s easy to think that emails and newsletters are not a valid comms vehicle anymore. Here’s a few stats to prove that email marketing is in fact here to stay, and it’s you, the brand, that need to … Continue reading Have HTML Newsletters Lost Their Mojo?
Measuring the Performance of Your Newsletter
by VerticalResponse May 2, 2016 Follow @VR4SmallBizMay 2, 2016 As small businesses plan for the types of email marketing campaigns they want to send out, it’s no surprise that newsletters often top the list. Here are a few reasons why: Newsletters are personable – offering the chance to connect directly with your customers on multiple … Continue reading Measuring the Performance of Your Newsletter
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