by Adam Fout April 27, 2016 Follow @bluesteeletxApril 27, 2016 No matter what type of business you run, email marketing presents a unique opportunity—and you probably think you need a fantastic email newsletter design to get the most out of it. If you’ve gone about your list-building methods properly, you’ve got a list of interested … Continue reading Email Newsletter Design — Why You Need to Throw Out the Newsletter and Think About Your Audience
by Cath Andrews April 18, 2016April 18, 2016 Do you ever send out a newsletter and get the impression you’re talking to yourself? You know the feeling. You spend hours researching great information, finding the most attractive images. You put the whole thing together in a well-worded document, targeted to your readers. Feeling rather satisfied, … Continue reading Boost Your Newsletter Open Rates With These 5 Simple Tips
by Erik Thomas April 16, 2016April 16, 2016 You’ve done it. You wrote a great little e-book and you’re giving it away for free when people subscribe to your newsletter. You’ve got their name and email address, and you know that newsletters are an important way of marketing. Now what? Now you need to write … Continue reading Suffering from Newsletter-Phobia? Here’s How to Cure It
by Ivana Kitanovic March 10, 2016March 10, 2016 Your company is facing tough times deciding how to engage customers and even gain new ones. You come up with a solution: email newsletter. That’s only the beginning of the story. Composing the right newsletter that would captivate recipients is a tough job that requires a great … Continue reading How to Write an Awesome Newsletter
by Rupert Adam February 27, 2016 Follow @emailcenterFebruary 27, 2016 It’s time for marketers to be pro-active and do more than just having a generic ‘Sign-up for our newsletter’ option on thier homepage, buried away where no-one will pay attention. Here are reasons why customers will sign-up to your emails. You tricked them! There are … Continue reading To Subscribe or not to Subscribe?
by Chris Boyles February 17, 2016 Follow @chrsboylsFebruary 17, 2016 Email newsletters are hot again! Did we suddenly and collectively enter a wormhole that’s transported us back to the aughts? Not quite. While there’s been a shift, it’s not a temporal one. Instead, you can chalk this up to a behavioral shift â the fact … Continue reading Back From the Dead: How Mobile and Personalization Made Email Newsletters a Thing
by Alicia Fiorletta February 10, 2016 Follow @AliciaFiorlettaFebruary 10, 2016 The email newsletter has been around since the dawning of the World Wide Web. Now, there are digital publications, newsletters and aggregation services to speak to a variety of audiences, topics and interests. But do newsletters have a place in companies’ content arsenals? In my … Continue reading Don’t Call It a Comeback: The New Era of Newsletters
by VerticalResponse February 1, 2016 Follow @VR4SmallBizFebruary 1, 2016 A big-shot marketing pro and hefty budget aren’t required to successfully market your small business. In fact, businesses everywhere use email marketing as a powerful tool to build customer relationships and attract and retain new clients. No matter your business, email marketing can work for you. … Continue reading Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter
by Sally McGraw January 24, 2016January 24, 2016 Every once in a while, I come home to find that my husband has rearranged the artwork on our walls. Which, generally speaking, causes me to lose my mind. Because once I’ve figured out a system or configuration that I like, trust, and know works, my tendency … Continue reading When to Redesign Your Newsletter
by Stacey Rudolph January 21, 2016January 21, 2016 You’ve optimized the heck out of your CTAs, landing page headlines, content et all. Not much effect on conversions, yet. What do you do? You grab them at hello. Place a great offer on the sign-up form on your landing page, something that your visitors simply won’t … Continue reading 11 Things You Can Do To Optimize Your Sign-up Forms For Better Conversions
