by Julie Bernard, Columnist, November 16, 2016 Gone are the days when young shoppers relied solely on TV commercials, sales associates, and aisle end-caps to help them search for new things to buy. The rise of Millennials and Gen Z consumers brings with it fundamental changes in the way mobile consumers approach the brands, products, … Continue reading Introducing Mobile Prodigies: A Fresh Look At 2 Generations Driving App Adoption and Usage
Category Archives: Mobile Engagement
Why Marketers Should Pay Attention to Google’s Mobile Revenue
by Gina BottiOctober 26, 2016 It’s that time of the year again. Google is gearing up to announce their Q3 earnings this week and predictions of their mobile ad gains are already being reported. According to eMarketer, the majority of Google’s global revenue will be attributed to mobile ad spending. Similarly in the US, ad … Continue reading Why Marketers Should Pay Attention to Google’s Mobile Revenue
3 Gamification Tips That’ll Increase App Engagement
Katherine Frangos — October 28, 2016 — October 28, 2016 Gamification is a term making headway in the mobile world. The power of play through mobile apps is no stranger in our daily lives from our commutes to work to passing time in the doctor’s office. Users don’t even realize there’s a bigger reason behind … Continue reading 3 Gamification Tips That’ll Increase App Engagement
Amazing Mobile Marketing Statistics & Strategy for Digital Marketers [Infographic]
by Cent Muruganandam Follow @centmuruOctober 14, 2016 The blockbuster movie series “Terminator” is based on the concept of connected devices everywhere. Most people have at least one device with them at all times; whether this is a mobile, laptop or tablet – they are always connected online. This concept is not in the distant future … Continue reading Amazing Mobile Marketing Statistics & Strategy for Digital Marketers [Infographic]
Many Visitors Abandon Mobile Sites If Load Time Tops 3 Seconds
by Laurie Sullivan@lauriesullivan, September 9, 2016 The average load time for mobile sites is 19 seconds when running on 3G connections, which Google says is “about as long as it takes to sing the entire alphabet song.” Some 77% of mobile sites take longer than 10 seconds to load when running on 3G networks. On 4G … Continue reading Many Visitors Abandon Mobile Sites If Load Time Tops 3 Seconds
Google Thinks Mobile First Unless It’s A Modular Phone
by Laurie Sullivan, Staff Writer @lauriesullivan, September 2, 2016 A phone with interchangeable parts intended to reduce electronic waste and allow consumers to keep the core of the device longer than a year or two seemed like a good idea at the time of conception. That’s how many describe Google’s defunct modular mobile phone design … Continue reading Google Thinks Mobile First Unless It’s A Modular Phone
Mobile Isn’t Just First, It’s Primary
by Aaron Baar, Staff Writer, August 30, 2016 Think about how — and especially where — you’re using smartphones and tablets. When you’re moving from one place to another, certainly. In “snackable” moments — such as a coffee shop or grocery-store line — when you have a minute of idle time. And, sadly, despite the … Continue reading Mobile Isn’t Just First, It’s Primary
Think smartphones are just about the bottom of the funnel? Think again.
Survey data show that 56% use their mobile devices most often at home. Greg Sterling on August 26, 2016 The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and near the “bottom of the funnel.” That vision of smartphone usage is quite narrow, however, … Continue reading Think smartphones are just about the bottom of the funnel? Think again.
Take a Mobile-First Approach to Email to Target On-the-Go Consumers
by Larisa Bedgood Follow @https://twitter.com/DataMentorsAugust 10, 2016 We are clearly in the age of the mobile revolution and have been for some time now. Remember Google’s mobilegeddeon announcement? April 21st 2015 marked D-day for change to the Mobile Friendly Ranking Algorithm. Soon following was Google’s official announcement that mobile had finally eclipsed desktop, with more … Continue reading Take a Mobile-First Approach to Email to Target On-the-Go Consumers
10 mobile statistics marketers will love
As mobile growth continues to surge, columnist Aaron Strout highlights the key stats to consider when planning your mobile marketing strategy. Aaron Strout on July 28, 2016 At least once a year, I like to step back from the mobile industry to provide some context as to what is happening and, more importantly, why … Continue reading 10 mobile statistics marketers will love
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