by Stacey RudolphAugust 12, 2016 With each passing day, mobile advertising makes more sense. According to latest infographic by Invesp, mobile devices now account for a whopping 53% of paid search clicks. The estimated mobile ad spend is expected to grow from $ 18.54 billion in 2016 to $ 28.25 billion in 2019, a 55% … Continue reading Mobile Search Engine Advertising is the Way to Go [Infographic]
by Natalie Lynn July 2, 2016July 2, 2016 It’s no secret that working in digital advertising is definitely not for the faint of heart. Creating successful campaigns for your brand or multiple clients takes a significant amount of effort, the gusto to continuously learn about emerging marketing tools and technologies, and long hours at the … Continue reading How a Bad Mobile Ad Can Kill Your Advertising Campaign
by Christian Baesler, Op-Ed Contributor, June 21, 2016 Whether publishers have planned for it or not, many now have a majority of their content consumed on mobile devices. Publishers are still working out how to optimize advertising for the smartphone. The first iteration of mobile advertising was, not surprisingly, the worst: basically, the same … Continue reading For Publishers, Not all Mobile Advertising Created Equal
by Venkatesh C.R. June 20, 2016 Follow @dotcominfowayJune 20, 2016 According to a study posted by Localytics, in 2015, the percentage of users who abandoned an app after a single use was 25%. The retention rate was, therefore, well below expectations. In 2016, the abandonment rate dropped to 23% which is a slight improvement over … Continue reading 6 Strategies to Drive Mobile App Engagement [Infographic]
DSP, SSP… Sometimes it feels like a bewildering blur of acronyms. Columnist Craig Weinberg is here to help with an explanation of the main types of networks and their pros and cons. Craig Weinberg on June 20, 2016 Mobile ad networks are one big reason mobile remains one of the hardest facets of digital … Continue reading Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)
by Amanda Oliver May 16, 2016May 16, 2016 Welcome to the first of our four part series on how mobile is the format of the future. How can we be so sure that the revolution will be mobilized? Let us show you. MOBILE OWNERSHIP Of people who can access the internet around the world, 87% … Continue reading Yes, We’re Addicted: How Mobile Ownership Is Changing The Ad World
by Jack Loechner, , Staff Writer @mp_research, April 20, 2016 Based on a survey of client-side advertisers and agencies, this report explores the extent to which brands are putting mobile at the center of their integrated marketing activities. According to the ClickZ Intelligence Report about the State of Mobile Advertising 2016, many advertisers are still … Continue reading Mobile Advertising Still A Work In Process
by Christina Smith March 5, 2016March 5, 2016 Mobile native ads and video ads have been growing in use by marketers. A recent survey* from Trusted Media Brands Inc. (TMBI) uncovers the primary benefits of each and predicts likely growth based on intent to use by clients and agencies across 2016. Native ads utilize content … Continue reading How Mobile Ad Formats Will Shift and Grow in 2016
by Vitaly Pecherskiy February 23, 2016 Follow @vitalypecherskiFebruary 23, 2016 As consumers’ web browsing habits continue to shift to mobile, they’re becoming more averse to ads that don’t fit into their user experience. As a consequence, marketers industry-wide have been in search of a more effective and unobtrusive vehicle in which to deliver compelling content … Continue reading The Secret to Mobile-Ready Native Advertising Creatives
by Venkatesh C.R. January 13, 2016 Follow @dotcominfowayJanuary 13, 2016 With your mobile apps finally made, posted, and made available through the market, you’d think your work is already done and now all you have to do is wait for the sales to come rolling in. As a nod to the marketing aspect, you’ve decide … Continue reading Mobile App Advertisement for Beginners [Infographic]
