Microsoft Will Serve Only Verified Ads Beginning August 1 by Laurie Sullivan @lauriesullivan, June 6, 2023 Microsoft Advertising has an advertising verification requirement that it plans to enforce beginning August 1. The move follows the program’s announcement in June 2022. “We want our customers to have choice and control through transparency, so in addition to … Continue reading Microsoft Will Serve Only Verified Ads Beginning August 1
Category Archives: Microsoft Advertisement
Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag
Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag by Laurie Sullivan @lauriesullivan, May 30, 2023 Microsoft Ads will begin to collect additional website data through its Universal Event Tracking Tag to power Insights from universal event tracking (UET). The dashboard for advertisers will begin rolling out July 3, 2023, for existing UET tags. … Continue reading Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag
Microsoft ad platforms end support of Twitter tomorrow
Move comes four days before Twitter will start charging enterprise users at least $42,000 a month to access its API. Constantine von Hoffman on April 24, 2023 As of tomorrow, Microsoft Advertising and “Smart Campaigns with Multi-platform will no longer support Twitter.” The move comes four days before the social media platform will begin charging … Continue reading Microsoft ad platforms end support of Twitter tomorrow
Microsoft Advertising Expands Latin America Presence Through Partnership
Microsoft Advertising Expands Latin America Presence Through Partnership by Laurie Sullivan @lauriesullivan, April 20, 2023 Microsoft Advertising will expand its presence in the Latin America region through a partnership agreement with IMS by Aleph, which supports digital advertising globally. The exclusive agreement — which will be effective May 1, 2023 — spans all of Latin … Continue reading Microsoft Advertising Expands Latin America Presence Through Partnership
Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2023 Microsoft Advertising will change the way broad match modifier (BMM) keywords are served for search ads, starting today. The company has been working to improve the algorithmic performance of broad match. BMM keywords previously served as … Continue reading Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Microsoft Moves Into New Era Of Advertising, Automation
Microsoft Moves Into New Era Of Advertising, Automation by Laurie Sullivan @lauriesullivan, March 16, 2023 Microsoft will integrate the technology behind ChatGPT into its workplace software, upgrading PowerPoint, Word, Excel and Outlook with new capabilities in its latest move to win the race toward automation and artificial intelligence across business products and advertising. The company … Continue reading Microsoft Moves Into New Era Of Advertising, Automation
Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others
Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others by Laurie Sullivan @lauriesullivan, December 2, 2022 Microsoft Advertising has released updates to its Audience Targeting feature and Audience Network such as customer match integrations, auto-generated remarketing lists, and video ads. Customer match integrations — which allows marketers to use email lists that … Continue reading Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others
Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform
Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform by Laurie Sullivan @lauriesullivan, October 28, 2022 Microsoft Advertising developers have been quietly building a platform similar to Google Performance Max that the company plans to roll out in the first half of 2023. Today, Microsoft allows advertisers to import the data into its system from … Continue reading Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform
Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter
Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter by Laurie Sullivan @lauriesullivan, September 8, 2022 Microsoft on Thursday officially announced Multi-platform, a feature available in Smart Campaigns that enables marketers to run ads in Microsoft, Google, Facebook, and Instagram platforms through its interface. The technology, built on artificial intelligence, can … Continue reading Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, Twitter
Microsoft Advertising Rolling Out Vertical ‘Auto Ads’ For General Release
Microsoft Advertising Rolling Out Vertical Automotive Ads For General Release by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2022 Microsoft Advertising is poised to make its automotive ad unit, Automotive Ads, available to all advertisers globally, the company announced Tuesday. The rollout, which will happen during the next several weeks, follows pilots for similar verticals … Continue reading Microsoft Advertising Rolling Out Vertical ‘Auto Ads’ For General Release
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